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Airbnb Icons

Category

Experiential Marketing (Live or Virtual Events or Installations)

Description

Winner Status: Silver

Client/BrandAirbnb

Agency;Weber ShandwickHeadline:
Icons became Airbnb’s most successful brand launch ever, seamlessly merging pop culture with its product.

Campaign Summary:
Airbnb introduced Icons, a new category of extraordinary stays and experiences hosted by the greatest names in music, film, television, art, sports, and more, transporting fans into the worlds they’ve always dreamed of.

Client Credits:

Fallon O’Connor, VP, Communications - Airbnb
 

Jud Caplan, VP, Product Marketing - Airbnb
 

Amanda Smith, Director Global Entertainment & Consumer Communications - Airbnb
 

Erin Aquino, Director, Channel Communications - Airbnb
 

Bridget Harris, Director, Photography Creative - Airbnb
 

Eric Schlakman, Director, Marcom & UX Writing - Airbnb
 

Vivek Bhardwaj, Director, Product Marketing - Airbnb
 

Agency Credits:

Jae Siercks, Senior Vice President - Weber Shandwick

Riya Dhaliwal, Vice President - Weber Shandwick

Louisa Hager, Group Creative Director - Weber Shandwick

Emily Castellanos, Account Director - Weber Shandwick

Alexa Amster, Senior Manager - Weber Shandwick

Kosumo Tani-Hughes, Manager - Weber Shandwick

Julia Wilson, Manager - Weber Shandwick

Kynsay Hunt, Senior Associate - Weber Shandwick

Madison Greer, Associate - Weber Shandwick

Marcella Jones, Associate - Weber Shandwick


Additional Contributors:

Weber
 

verb
 

Hogwash
 

DKC
 

Toy and Robin
 

Winner Status

  • Silver