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ANA REGGIE GEM Award

The ANA SeeHer REGGIE GEM Award will honor the top creative and impactful work that exemplifies the best in class accurate and authentic portrayal of women and/or girls in Brand Activation campaigns.

Gender inequality is the one inequality that is truly global in scope.

Yet, we know that marketing and media can create impactful change by addressing how women and girls are portrayed in advertising and marketing content.

Given this, the ANA’s SeeHer initiative, whose mission is to drive the accurate portrayal of women and girls in media, advertising, marketing and entertainment, has created a unique opportunity for all REGGIE Award applicants – The ANA REGGIE GEM Award.

Spotlighting the industry's change makers and influencers committed to the authentic, accurate portrayals of women and girls in their marketing efforts.

 

REGGIE GEM Award Eligibility

Entries wishing to be considered will automatically be duplicated and entered into the REGGIE GEM category. REGGIE GEM submissions making it to the REGGIE Second Round of the judging process within their main REGGIE Brand Catalyst award category(s) will be contenders for a GEM Award.  GEM Award contenders will have their creative work go through the GEM testing process to provide a shortlist of finalists, with awards going to the top 3 submissions achieving the highest GEM® scores.

Finalists for the REGGIE GEM Awards will receive a full GEM® Report on their submission, which will provide insight into the key themes and drivers of their GEM Scores.

The entry fee for this specialty category award is $350 USD. 


Note - REGGIE GEM Award winners will be invited to accept their Award on stage at the 2026 REGGIE Brand Catalyst Awards Gala.

Any submission into the 2026 REGGIE Brand Catalyst Awards that includes a video creative element may also enter the REGGIE GEM Award. 
 

Creative Requirements for a REGGIE GEM Award Submission:
  • All executions must include women and/or girls (animated/virtual humans not applicable) 
  • ONLY video creative may be submitted. Any type of VIDEO creative is acceptable (linear, digital, or social).
  • Single, isolated, stand-alone unique full-form execution(s) as it ran in market - as the target audience experienced it - is required. Edited versions, compilation/sizzle reels will not be accepted.
  • Each individual video creative example must not exceed two minutes.
  • Up to 2 examples are allowed.
 

GEM® Background

ANA SeeHer’s mission is to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come. Launched in 2016, SeeHer is an unprecedented coalition of marketers, agencies, and media companies harnessing their collective power to set new industry standards for gender equality in the entire marketing and media ecosystem and create positive social change.

To help benchmark success, ANA SeeHer spearheaded the development of the Gender Equality Measure ( GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® has become the global gold standard for measuring unconscious bias, with over 300,000+ ads tested in 15 global markets that represent 87% of worldwide ad spend.

High GEM® scoring ads has also been proven to drive business growth:

  • Ads with positive GEM® scores drive purchase intent by 43% among total and female consumers.
  • High GEM® scores equal a 51% increase in brand reputation.
  • High GEM® scoring ads drive sales ROI by up to 10x.

 

To learn more about GEM and SeeHer, please visit: www.SeeHer.com