2026 REGGIE Brand Catalyst Award Winners
The ANA is proud to announce the winners of the 43rd Annual REGGIE Brand Catalyst Awards! We congratulate all the client and agency teams that created the award-winning brand building work that is raising the bar for our industry.
You may download a list of the winners here: 2026 REGGIE Award Winners List
Best In Show
"Sensory Overload"
Client: Haleon
Agency: Publicis LeOne
| Category | Gold | Silver | Bronze |
|---|---|---|---|
AI-Powered Creativity |
Made With Lenovo Yoga |
Unfinished Film Client: Adobe Agency: Hecho |
AI Fueled Insights for Emerging GLP-1 Client: Haleon Agency: Publicis LeOne |
Best Brand Collaboration |
Popeyes x Tequila Don Julio Championship Lineup |
Lifetime and Chili's Create A New Holiday Classic: I'll Be Home For National Margarita Day |
Abbott x Hallmark Channel: "The More the Merrier" Client: Abbott Agency: N/A |
| Best Brand Innovation | Stonyfield Zero Added Sugar |
Biome Brigade |
Archer Global Brand Launch |
| Best Brand Repositioning or Evolution | Stouffer's "When The Clock Strikes Dinner" Campaign Client: Nestlé Agency: VML |
KFC: Kentucky Fried Comeback |
Rise and Heinz Client: Kraft Heinz Agency: Arc Worldwide |
Best Business-to-Business Brand Campaign |
Performance Unplugged |
The Next Responders Client: Carhartt Agency: Mower |
Paths to Power Client: Eaton Agency: Jack Morton Worldwide |
| Best Challenger Brand | eos Harshest Critics Body Wash Campaign |
We're Here For It Client: Municipal Credit Union Agency: DNA&Stone |
Murphy's Naturals "We Love Bugs" |
Best Commerce Innovation |
AI Transformation in Offsite Retail Media for New Buyer Growth |
Sour Patch Kids’ "Sour Translator" |
Uncap a Fresh Adventure Client: Colgate-Palmolive Agency: Arc Worldwide |
Best Content Marketing |
Love Your Work: The Intervention Client: Canva Agency: N/A |
GSK and Lifetime Present Pretty Hurts, A Lifetime Original Movie |
The Action Plan: Make your pastimes last a lifetime Client: Lincoln Financial Agency: Havas |
| Best Creative Effectiveness | Own the Dream |
Love Your Work: The Intervention |
We're Here For It Client: Municipal Credit Union Agency: DNA&Stone |
Best Employee Brand Engagement |
Caterpillar: The Next 100 Years. |
The Clean Earth Challenge |
Living Our Purpose Client: Liberty Mutual Agency: Liberty Mutual Brand & Communications |
Best Entertainment Marketing |
Netflix: You don't have to speak it to love it. Client: Netflix Agency: CHEMISTRY |
Scream for Reese's |
Gamerhood 4 |
Best Full Funnel Campaign |
Tanishq USA - India wali Diwali Campaign |
Become a Home'rista |
Dexcom G7 Healthier Tomorrows |
| Best Long-Term Brand Building Program | Keeping Jackson Hole Wild - and Thriving |
It's a Jersey Mike's Thing. |
Gamerhood 4 |
Best New Brand/Product Launch |
eos Harshest Critics Body Wash Campaign |
Kohler's Anthem+ Shower Asks, When You Take a Shower, Where Does Your Shower Take You? |
From the World's Biggest Kid: Shaq Teams with Hershey to launch Shaq-A-Licious Gummies |
Best Purpose Driven Campaign |
Sensory Overload Client: Haleon Agency: Publicis LeOne |
GSK and Lifetime Present Pretty Hurts, A Lifetime Original Movie Client: GSK Agencies: Chandler Chicco Agency, A+E Global Media |
Blood Cancer United: Modernizing a Legacy Brand to Meet Patient Needs Client: Blood Cancer United Agency: Jones Knowles Ritchie |
Best Use of Retail Media Networks |
AI Transformation in Offsite Retail Media for New Buyer Growth |
eos Omnichannel Holiday Campaign |
Converting Reach into Revenue with In-Store Activation |
Data-Driven Marketing |
Army Marketing Cloud: Personalizing Recruitment Client: US Army Agency: Team DDB |
Stouffer's "When The Clock Strikes Dinner" Campaign |
Pottytunities |
Experiential Campaign |
Weird Looking Stools |
Superx30 Bowl |
UBS House of Craft |
Gaming and eSports |
Lords of the Fallen II: Tattoo Sanctum |
HP LEVEL: Reforge |
Gamerhood 4 |
Influencer or Creator-Driven Campaign |
Made With Lenovo Yoga |
Pixel Personified |
HEINZ Verified: The Sign of a Great Restaurant |
Local, Regional, or Market-Specific Marketing |
HEINZ Verified: The Sign of a Great Restaurant |
Hell Is Real "Billboard" |
Project Triple Play |
Multicultural or Lifestyle Segment Campaign |
Tanishq USA - India wali Diwali Campaign Client: Tanishq USA Agency: Asheria Marketing |
A BEV Story, starring the bZ4X Client: Toyota Motor North America Agency: Intertrend Communications |
Cheez-Fitz Client: Cheez-It Agency: Weber Shandwick |
National Consumer Brand Activation Campaign |
Pottytunities |
Tillamook Butternaise Launch: Turning a Cultural Debate into a Viral Sell-Out |
Stouffer's "When The Clock Strikes Dinner" Campaign |
Seasonal or Holiday Campaign |
Scream for Reese's |
WICKED COCKTAILS STRAIGHT FROM OZ |
This Summer, Drive to Europe |
| Small Budget, Big Impact | The Next Responders Client: Carhartt Agency: Mower |
Ryan Trahan's "50 States in 50 Days" Client: ALSAC/St. Jude Children's Research Hospital, Ryan Trahan Agency: N/A |
Green Heart Fridays Client: Arthritis Foundation Agencies: Mower, BRG Communications |
Social or Mobile Campaign |
Mentos Re-Freshmaker |
Remix the Jingle Client: State Farm Agency: Infinity Marketing Team |
Vanguard Cash Plus Boost Campaign Client: Vanguard Agency: RED @ Vanguard |
Sports and Sponsorship Campaign |
Nike - So Win |
Superx30 Bowl |
TVLIKELEE Client: Samsung Electronics North America Agency: Weber Shandwick |
|
Fabletics Direct Mail-Led Retail Growth Strategy |
||
ANA GEM Awards |
Make it With Wahl 2025 |
CARE, Always There |
State Farm Basketball From the Logos Client: State Farm Agency: Highdive |