About the Awards 

The ANA REGGIE Brand Catalyst Awards honor the ideas, strategies, and activations that move brands — and the industry — forward. Evolving from the historic REGGIE Awards established in 1983, the program recognizes work that catalyzes growth across four dimensions of brand impact: Brand Belief, Brand Equity, Brand Activation, and Brand Measurement. Celebrating creativity, data, and purpose working in harmony to drive measurable business outcomes, the REGGIE Brand Catalyst Awards reflect the ANA’s mission to power the marketing agenda and champion work that drives meaningful brand and business growth.

We invite you to enter the 2026 REGGIE Brand Catalyst Awards and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what marketing makes possible. 

The ANA REGGIE Awards honor work that results in real business success. It’s crucial that all agencies and marketers hold themselves accountable for creating work that drives and changes business.
- Margaret Johnson, Chief Creative Officer and Partner at Goodby Silverstein & Partners

Great brand activations are fueled by creative horsepower and growth-driving strategy, and winning a REGGIE means excelling at both!
- Soyoung Kang, President at eos

We believe that creativity drives business results, so winning an award like a REGGIE, and in the case of this year, winning several of them proves that Michelob ULTRA is on the right track in terms of both sales and cultural relevance. As the fastest-growing beer brand in America, we need to continue delivering outstanding, award-winning campaigns for our brand.
- Ricardo Marques, SVP Marketing, at Michelob ULTRA & Anheuser-Busch InBev

Eligibility for Awards

Marketing efforts that ran in one market anywhere in the world between August 1, 2024 – January 31, 2026, and achieved positive results between within that window.  You may enter campaigns that started before and/or continue beyond that window as long as your case submission is focused on the marketplace environment and campaign achievements realized within the eligibility timeframe.

All entries must be submitted in English, but creative containing all languages are welcome. Please be sure to include English translations for creative materials presented in other languages. 

Award Categories and Recognition

For a full list and descriptions of the categories, please click here.

You can enter as many campaigns in as many categories as you wish. Once you complete and submit an entry into the cart, you are offered the opportunity to clone the submission and enter it into an additional category. Please make sure your entry copy is consistent with the category you’re entering.

Judges

Industry leaders have the opportunity to become a REGGIE Brand Catalyst judge. Judges give their expert feedback on the most innovative, impactful, and disruptive marketing campaigns of the year.

Over 300 judges of executive-level industry experts score each entry based on the following criteria:

1. Overall Originality of Concept: Did the insight inspire an innovative idea that supported the strategy? How original is this concept compared to others you've seen? Was the concept based on a true human insight? 
2. Strategy in Line with Insights: Did they turn the insights into a tangible strategy that addressed the stated objective(s)? 
3. Integration/Execution of Campaign or Idea (specific to category): Was the campaign fully integrated? Did their tactics really interact and engage with the target audience consumers? Why does the campaign deserve to win in this category? 
4. Results in Achieving Business Objectives: Did their results satisfy their objectives? Did they increase their volume, share and/or profit? Did they increase other brand health objectives or goals? (i.e. awareness, engagement, loyalty, etc.)
5. Building the Brand: Did the campaign build the brand? Did the idea build the brand equity and reinforce the essence of the brand? 

Entries are reviewed in a main round of judging that determines the gold, silver, and bronze level winners in each category. The Grand Jury will then review the top-scoring gold level winners for consideration of the program's top honor - Best in Show. All winners will then be recognized by the industry during the REGGIE Brand Catalyst Awards Gala.

Usage

The ANA shall have the right to publicize the submissions and their submitters for promotional and educational purposes. See Terms & Conditions for more details. 

Entry Fees: 2026

An entry fee is required for each submission for each individual campaign.

ANA Member Rate:

• Early Bird (December 19, 2025): $595 per entry
• Standard (January 30, 2026): $795 per entry
• Final (February 27, 2026): $895 per entry

Non-member Rate:

• Early Bird (December 19, 2025): $895 per entry
• Standard (January 30, 2026): $995 per entry
• Final (February 27, 2026): $1,095 per entry