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2022 ANA REGGIE Awards
Now open for entry!
The ANA is looking to showcase the most innovative, impactful, and groundbreaking brand activation campaigns of 2021.
Get the recognition you deserve by entering the 39th Annual ANA REGGIE Awards. Honoring excellence in brand activation marketing campaigns, this preeminent awards program is open to both internal and external agencies, corporate marketing teams, media firms, and marketing solutions providers.
As a reminder, if you are an ANA member you are eligible for a discounted entry fee on all campaign submissions.
More than 200 judges — industry experts at director/VP level or higher — will score entries based on the following criteria:
• Is the strategy in line with the insights and goals?
• What is the level of concept originality?
• How well were the materials integrated and activation executed? (Specific to the category)
• How strong were the results, and did they achieve business objectives? (volume/share/profit)
• How well did the activation build the brand and align with the overall brand?
ANA Driving Growth for Brand Activation Marketers
ANA’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. We focus relentlessly on driving growth by fueling smarter marketing and leading industry change.
The ANA’s Brand Activation practice is thoughtfully crafted to reflect today’s core disciplines of brand activation marketing practices – Commerce, Content, Experiential, Influencer, Promotion and Relationship Marketing. Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level. ANA’s Brand Activation practice provides proven, practical, forward-leaning member resources you need now to make critical decisions to fuel your business results and grow enduring brands.
2021 ANA Brand Activation Partners include: