40 Years of Super REGGIE Award Winners
Since the REGGIE awards began in 1983, we’ve recognized the best work in the world of brand activation created by client and agency teams.
These special campaigns were all big ideas that not only built the brand and were creatively executed but also generated superb results. To mark
this special anniversary we would like to honor the best of the best, the Super REGGIE Award winners over the last 40 years.
Download a PDF of the 40 years of Super REGGIE Award Winners list HERE
Enjoy!
40 Years of the Super REGGIES
| Year | Super REGGIE Winning Campaign | Brand/Company | Agency |
|---|---|---|---|
| 1984 | None | None | None |
| 1985 | When the U.S. Wins, You Win | McDonald's | Leo Burnett, Simon Marketing, and Frankel & Co. |
| 1986 | "Where's the Cap'n?" Sweepstakes | The Quaker Oats Co. (Cap'n Crunch) | N/A |
| 1987 | The Case of the Missing Case | Miller Brewing Company (Miller Lite) | N/A |
| 1988 | Pepsi Top Gun | Pepsi Cola Company | N/A |
| 1989 | Send the Families/American Team Family Fund Program | Joseph E. Seagram & Sons | N/A |
| 1990 | Get Ready Giveaway | CBS/Kmart Corporation | N/A |
| 1991 | Olympic Festival '90 Pin Promotion | Rainbow Foods | McCracken Brooks Communications |
| 1992 | Sound Off | The Southland Corporation (7-11) | Promotional Resources Group, W.B. Donner |
| 1993 | Soviet Union Going Out of Business Sale | Barq's Root Beer | In-House |
| 1994 | Who Laid a Finger on My Butterfinger | Nestle (Butterfinger) | Alcone Sims O'Brien |
| 1995 | Saturn Homecoming | General Motors (Saturn) | In-House |
| 1996 | BMW James Bond Tie-in | BMW & MGM | Fallon |
| 1997 | Read Me a Story | Visa | Frankel & Company |
| 1998 | The Computer You Come Home To | Packard Bell | B. Little & Co. |
| 1999 | Tommy Hilfiger/Nintendo Partnership | Tommy Hilfiger & Nintendo | Westcott Marketing |
| 2000 | Central Park in Blue | American Express | Momentum |
| 2001 | Survivor Campaign | CBS & Kmart | In-House |
| 2002 | BMW Films "The Hire" | BMW | Shooting Gallery |
| 2003 | Do You Know a Brawny Man | Georgia Pacific | DVC Worldwide |
| 2004 | Samsung "The Matrix" | Samsung | Norm Marshall & Associates, Cheill Communications & FCB |
| 2005 | The Apprentice Solstice Early Order Program |
General Motors (Pontiac) | Digitas, Leo Burnett, Momentum Worldwide |
| 2006 | Save Our History | History Channel | Civic Entertainment Group |
| 2007 | St. Louis Cardinals - Missing Birds | KTRS-AM | Schupp Co. |
| 2008 | Simpson's Kwik E-Mart | The Southland Corporation (7-11) | Freshworks |
| 2009 | OREO "Double Stuff Racing League" | Kraft Foods (OREO) | Draft FCB, Razorfish, Digitas, Media Vest, IMG and Weber Shandwick |
| 2010 | Mars Pedigree Crazy Pet Owners | Mars Petcare (Pedigree) | Catapult Marketing |
| 2011 | Arm Yourself For the Ones You Love | Walgreens | Arc Worldwide/Leo Burnett USA |
| 2012 | Amex "Small Business Saturdays" | American Express | Digitas and Crispin Porter + Bogusky |
| 2013 | Will & George Come to Life | Chicago Shakespeare Theater | Arc Worldwide/Leo Burnett USA |
| 2014 | WestJet Christmas Miracle: Real Time Giving |
WestJet | studio m and Mosaic |
| 2015 | Pet Condoms | SF SPCA | Geometry Global |
| 2016 | Color for the Colorblind | Valspar Paint | FCB Chicago |
| 2017 | The Baby Stroller Test Ride by Contours | Contours | FCB Chicago |
| 2018 | 19 Crimes Living Wine Labels Augmented Reality |
Treasury Wine Estates (19 Crimes) | Wunderman Thompson |
| 2019 | New Product-OREO Mint Hot Chocolate | Mondelez International | Phoenix Creative Co. |
| 2020 | Laugh Tracker | Tennessee Department of Tourist Development | VMLY&R |
| 2021 | The Uncensored Library | Reporters Without Borders Germany | MediaMonks and DDB Germany |
| 2022 | Bless Your F*ing Cooch | eos Products | Mischief @ No Fixed Address |
| 2023 | Liquid Death Live Music Sustainability Platform |
Liquid Death Mountain Water | Live Nation Media & Sponsorships |