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41 Years of Super REGGIE Award Winners

Since the REGGIE awards began in 1983, we’ve recognized the best work in the world of brand activation created by client and agency teams.
These special campaigns were all big ideas that not only built the brand and were creatively executed but also generated superb results. To mark
this special anniversary we would like to honor the best of the best, the Super REGGIE Award winners over the last 41 years. 
You may download a PDF version of Super REGGIE winner's here


41 Years of the Super REGGIES

Year  Super REGGIE Winning Campaign Brand/Company Agency 
1984 None None None
1985 When the U.S. Wins, You Win McDonald's Leo Burnett, Simon Marketing, and Frankel & Co.
1986 "Where's the Cap'n?" Sweepstakes The Quaker Oats Co. (Cap'n Crunch) N/A
1987 The Case of the Missing Case Miller Brewing Company (Miller Lite) N/A
1988 Pepsi Top Gun Pepsi Cola Company N/A
1989 Send the Families/American Team Family Fund Program Joseph E. Seagram & Sons N/A
1990 Get Ready Giveaway CBS/Kmart Corporation N/A
1991 Olympic Festival '90 Pin Promotion Rainbow Foods McCracken Brooks Communications
1992 Sound Off The Southland Corporation (7-11) Promotional Resources Group, W.B. Donner
1993 Soviet Union Going Out of Business Sale Barq's Root Beer In-House
1994 Who Laid a Finger on My Butterfinger Nestle (Butterfinger) Alcone Sims O'Brien
1995 Saturn Homecoming General Motors (Saturn) In-House
1996 BMW James Bond Tie-in BMW & MGM Fallon
1997 Read Me a Story Visa Frankel & Company
1998 The Computer You Come Home To Packard Bell B. Little & Co.
1999 Tommy Hilfiger/Nintendo Partnership Tommy Hilfiger & Nintendo Westcott Marketing
2000 Central Park in Blue American Express Momentum
2001 Survivor Campaign CBS & Kmart In-House
2002 BMW Films "The Hire" BMW   Shooting Gallery
2003 Do You Know a Brawny Man Georgia Pacific DVC Worldwide
2004 Samsung "The Matrix" Samsung Norm Marshall & Associates, Cheill Communications & FCB
2005 The Apprentice Solstice Early Order
General Motors (Pontiac) Digitas, Leo Burnett, Momentum Worldwide
2006 Save Our History History Channel Civic Entertainment Group
2007 St. Louis Cardinals - Missing Birds KTRS-AM Schupp Co.
2008 Simpson's Kwik E-Mart The Southland Corporation (7-11) Freshworks
2009 OREO "Double Stuff Racing League" Kraft Foods (OREO) Draft FCB, Razorfish, Digitas, Media Vest, IMG and Weber Shandwick
2010 Mars Pedigree Crazy Pet Owners Mars Petcare (Pedigree) Catapult Marketing
2011 Arm Yourself For the Ones You Love Walgreens Arc Worldwide/Leo Burnett USA  
2012 Amex "Small Business Saturdays"  American Express Digitas and Crispin Porter + Bogusky
2013 Will & George Come to Life Chicago Shakespeare Theater Arc Worldwide/Leo Burnett USA
2014 WestJet Christmas Miracle:
Real Time Giving
WestJet studio m and Mosaic 
2015 Pet Condoms SF SPCA Geometry Global
2016 Color for the Colorblind Valspar Paint FCB Chicago
2017 The Baby Stroller Test Ride by Contours Contours FCB Chicago
2018 19 Crimes Living Wine Labels
Augmented Reality
Treasury Wine Estates (19 Crimes) Wunderman Thompson
2019 New Product-OREO Mint Hot Chocolate Mondelez International Phoenix Creative Co.
2020 Laugh Tracker Tennessee Department of Tourist Development VMLY&R
2021 The Uncensored Library Reporters Without Borders Germany MediaMonks and DDB Germany
2022 Bless Your F*ing Cooch eos Products  Mischief @ No Fixed Address
2023 Liquid Death Live Music Sustainability
 Liquid Death Mountain Water Live Nation Media & Sponsorships
2024 Twiggy Full Circle eBay EssenceMediacom