About the Awards 

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

Great brand activations are fueled by creative horsepower and growth-driving strategy, and winning a REGGIE means excelling at both!
- Soyoung Kang, CMO at eos

We believe that creativity drives business results, so winning an award like a REGGIE, and in the case of this year, winning several of them proves that Michelob ULTRA is on the right track in terms of both sales and cultural relevance. As the fastest-growing beer brand in America, we need to continue delivering outstanding, award-winning campaigns for our brand.
- Ricardo Marques, VP Marketing, at Michelob ULTRA US & Global- Anheuser-Busch InBev

Winning an ANA REGGIE Award helped build excitement, team camaraderie, and motivation to continue to push for excellence in our brand activation work. Winning the award reassured us that the blood, sweat, and tears was worth it! Winning ANA REGGIE Awards in three categories validated our teams’ commitment to the type of marketing work we do to uplift and support underserved audiences and communities.
- Kelli Richardson Lawson, Founder & CEO – JOY Collective
- Orlena Nwokah Blanchard, President & COO – JOY Collective
 

The REGGIE Award categories have evolved over the years to stay current with the rapid changes and advancements in our industry. The categories range from national and local campaigns with different budget levels, down to specific discipline options. These discipline categories include: Experiential, Promotion, Relationship, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others.

Eligibility for 2025 REGGIE Awards

ANA member and non-member companies, their agencies, vendors, or their media companies may enter. Campaigns must have run between January 1, 2024 and December 31, 2024.

Award Categories and Recognition

For a full list and descriptions of the categories, please click here.

Companies/agencies/media companies are welcome to submit multiple entries within a category or across multiple categories.

Super REGGIE - A separate, hand-picked panel of judges will review the Gold winning entries to select the Super REGGIE Winner, the best campaign across all categories.

The winners are then recognized by the industry during the REGGIE Awards Gala at the annual ANA Brand Activation Conference.

Judges

Industry leaders have the opportunity to become a REGGIE judge. Judges will give their expert feedback onthe most innovative, impactful and disruptive marketing campaigns of the year. 

Over 300 judges of executive-level industry experts score each entry based on the following criteria:

1. Is the strategy in line with the insights and goals?
2. What is the level of concept originality?
3. How well were the materials integrated and activation executed? (Specific to the category)
4. How strong were the results, and did they achieve business objectives? (Volume/Share/Profit)
5. How well did the activation build the brand and align with the overall brand strategy?

REGGIE Award judges are chosen based on their experience and expertise level. Entries are sent through two rounds of judging, as well as the Super REGGIE round for Gold winners in order to achieve the most accurate scores. All winners will then be recognized by the industry during the REGGIE Awards Gala.

Usage

The ANA shall have the right to publicize the submissions and their submitters for promotional and educational purposes. See Terms & Conditions for more details. 

Entry Fees: 2025

An entry fee is required for each submission for each individual campaign.

ANA Member Rate:

• Early-Bird (November 11, 2024): $595 per entry
• Standard (December 31, 2024): $795 per entry
• Final (January 31, 2025): $895 per entry

Nonmember Rate:

• Early-Bird (November 11, 2024): $845 per entry
• Standard (December 31, 2024): $995 per entry
• Final (January 31, 2025): $1095 per entry