About the Awards
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring” with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class” from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
Today, there are 23 REGGIE Award categories which have evolved over the years to stay current with the rapid changes and advancements in our industry. The categories range from global execution, to national and local campaigns with different budget levels, down to specific discipline options. These discipline categories include: Experiential, Promotion, Relationship/Loyalty, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others.
2020 REGGIE Award Program Entry details for the 2020 REGGIE Awards Program will become available soon, but for your reference and understanding below provides standard entry details for the program. Please note some elements will be amended for the 2020 REGGIE Awards program.
Eligibility for 2019 REGGIE Awards
ANA member and non-member companies, their agencies, vendors, or their media companies may enter. Campaigns must have run between January 1, 2018 and December 31, 2019. The REGGIES are a global competition.
Award Categories and Recognition
For a full list and descriptions of the categories, please click here.
Companies/agencies/media companies are welcome to submit multiple entries within a category or across multiple categories.
Super REGGIE - A separate, hand-picked panel of judges will review all of the Gold winning entries to select the Super REGGIE Winner, the best campaign across all categories.
The winners are then recognized by the industry during the REGGIE Awards Gala at the ANA Brand Activation Conference on May 15, 2018 in Chicago IL.
Over 200 judges of Director/VP level or higher industry experts score each entry based on the following criteria:
1. Is the strategy in line with the insights and goals?
2. What is the level of concept originality?
3. How well were the materials integrated and activation executed? (Specific to the category)
4. How strong were the results and did they achieve business objectives? (Volume/Share/Profit)
5. How well did the activation build the brand and align with the overall brand strategy?
Judges of the REGGIE Awards are chosen based on their experience and expertise level. Each judge will review a minimum of 10 entries and each entry will be seen by 10 different judges. Entries are sent through three rounds of judging in order to achieve the most accurate scores.
The ANA shall have the right to publicize the submissions and their submitters for promotional and educational purposes.
Entry Fees: 2019
An entry fee is required for each submission for each individual campaign.
2019 ANA Client-Side Marketer Member Rate & Associate Member Rate:
Early Bird: $595 per entry
Regular: $695 per entry
2019 Non-Member Rate:
Early Bird: $795 per entry
Regular: $895 per entry
*New entrants (from companies who have not entered in the past 3+ years) will recieve a discount of $100 off each entries' fee.
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