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The 2023 ANA REGGIE Awards
LIQUID DEATH MOUNTAIN WATER WINS ANA SUPER REGGIE AWARD
Unilever Top Awarded Marketer with 12 Wins
See Full 2023 REGGIE Winners List
April 27, 2023 — A campaign for Liquid Death Mountain Water called Liquid Death Live Music Sustainability Platform has won the top prize, the Super REGGIE, in the 2023 ANA REGGIE Awards competition.
The award was presented April 27 in a ceremony at the 2023 ANA Brand Masters Conference in Bonita Springs, FL. The 40th annual awards ceremony honored 79 Gold, Silver, and Bronze winners in 25 different categories.
The REGGIEs recognize the best brand, media, and brand activation marketing campaigns of 2022 and are selected by a jury of industry leaders as best-in-class examples of marketing that both builds a brand’s image and drives a specific consumer action.
The Liquid Death Live Music Sustainability Platform was a brand activation based on the brand’s desire to combat the use of seldom-recycled single-use plastic, which has evolved as a serious environmental problem. Liquid Death Mountain Water comes in aluminum cans and the brand needed to expand reach and awareness among young drinkers unfamiliar with drinking water from a can.
Liquid Death Mountain Water developed a strategic partnership with live entertainment company Live Nation designed to eliminate single use plastic from all Live Nation venues and festivals.
Additional top winners included:
- Unilever won 12 REGGIE awards, including three for their Dove brand, and two for Unilever Singapore for Magnum.
- Michelob Ultra with 6 wins, including 3 GOLD level wins for their work with FCB – “McEnroe vs. McEnroe”
- Ally achieved 4 wins; 3 for their work with MKTG Sports & Entertainment – “Ally x Women’s Sports: Watch the Game, Change the Game”
The inaugural winners of the ANA SeeHer REGGIE GEM Award - honoring the top creative and impactful work that exemplifies the best in class accurate and authentic portrayal of women and/or girls in Brand Activation campaigns were announced:
- Bronze was awarded to Unilever and Arc Worldwide for Walgreens Untold Beauty
- Silver was awarded to Merrell and Lafayette American for More Less
- Gold was awarded to Clif Bar & Company with Edible, Inc. and Empire Green for CLIF CORPS Athlete Coalition
CONGRATULATIONS TO ALL OF THIS YEAR'S WINNING TEAMS
ANA Driving Growth for Brand Activation Marketers
ANA’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. We focus relentlessly on driving growth by fueling smarter marketing and leading industry change.
The ANA’s Brand Activation practice is thoughtfully crafted to reflect today’s core disciplines of brand activation marketing practices – Commerce, Content, Experiential, Influencer, Promotion and Relationship Marketing. Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level. ANA’s Brand Activation practice provides proven, practical, forward-leaning member resources you need now to make critical decisions to fuel your business results and grow enduring brands.