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And the winners are...

ANA Announces Gold, Silver and Bronze Winners For The 2020 REGGIE Awards

­The 2020 REGGIE Award Winners were announced on May 15th at an exclusive virtual event attended by hundreds of industry marketers. A total of 69 Gold, Silver & Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories.

Achieving a REGGIE Award signifies powerful work selected by a jury of over 200 industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Among marketers, Frito-Lay took home the most Gold, with 3, with Eaton, Pepsi, Oreo and Burger King each winning 2. Among agencies, Jack Morton, 360i, FCB and The Marketing Arm each won 2 Golds.

View the Full List of 2020 REGGIE Awards winners to learn who won all the Gold, Silver and Bronze awards.

The year’s best in show award – The Super REGGIE – will be revealed at the ANA REGGIE Awards Virtual Half-Day Conference and Super REGGIE Announcement event on June 5, 2020.

 



This year's program featured 23 categories ranging from Influencer, Experiential, and Promotional Marketing to National Consumer Brand Activations and Shopper/Retailer Specific Marketing. This year also featured six new categories including: Innovative Commerce Marketing, Challenger Brand Marketing, Seasonal/Holiday Marketing, and Sports or eSports Marketing.


ANA Driving Growth for Brand Activation Marketers

ANA members represent some of the most powerful and influential brands in the world. Our mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. We focus relentlessly on driving growth by fueling smarter marketing and leading industry change.

The ANA’s Brand Activation Division is thoughtfully crafted to reflect today’s core disciplines of brand activation marketing practices – Commerce, Content, Experiential, Influencer, Promotion and Relationship Marketing. Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level. ANA’s Brand Activation Division provides proven, practical, forward-leaning member resources you need now to make critical decisions today to fuel your business results and grow enduring brands.

ANA Brand Activation Partners include:

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