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ANA Announces Gold, Silver and Bronze Winners for the 2021 REGGIE Awards
Congratulations to all the winners of the 2021 ANA REGGIE Awards! A total of 69 Gold, Silver and Bronze REGGIE awards were presented to top agencies and brands on Friday, May 21, 2021 representing the best Brand Activation marketing campaigns of 2020 across 23 different categories.
The Super REGGIE Award, the program’s top prize, was awarded to Reporters Without Borders Germany for their work The Uncensored Library, a campaign to fight censorship that uses a popular video game to creatively reach its target audience. This campaign was created by MediaMonks and DDB Germany.
More than 200 judges — industry experts at director/VP level or higher — scored entries based on the following criteria:
• Is the strategy in line with the insights and goals?
• What is the level of concept originality?
• How well were the materials integrated and activation executed? (Specific to the category)
• How strong were the results, and did they achieve business objectives? (volume/share/profit)
• How well did the activation build the brand and align with the overall brand?
A full list of REGGIE award winners can be found here.
This year the competition was obviously affected by the pandemic. Entries still reflected incredible creativity and resiliency across the board. Many categories showed growth vs. last year, especially Purpose, Cause or Charity Marketing, Multicultural of Lifestyle Segment Marketing and Creativity & Innovation, reflecting key areas of importance in 2020.
ANA Driving Growth for Brand Activation Marketers
ANA’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. We focus relentlessly on driving growth by fueling smarter marketing and leading industry change.
The ANA’s Brand Activation practice is thoughtfully crafted to reflect today’s core disciplines of brand activation marketing practices – Commerce, Content, Experiential, Influencer, Promotion and Relationship Marketing. Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level. ANA’s Brand Activation practice provides proven, practical, forward-leaning member resources you need now to make critical decisions to fuel your business results and grow enduring brands.
ANA Brand Activation Partners include: