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Welcome to the 2016 REGGIE Awards!

The 2016 REGGIE Awards are ready to honor marketing campaigns that innovated, challenged the status-quo, and drove results in the 2015 calendar year. Our team has seen some outstanding campaigns activated this year that defined standards of excellence and made the "cash register ring." We cannot wait to honor the best of the best in Brand Activation in this year's competition!

Announcing the 2016 REGGIE Awards Finalists:

In alphabetical order by campaign name:

  Program Brand Agency
Age-Specific      
  #GarnierMusic Garnier AMP Agency
  Always Discreet National Launch Procter and Gamble Arc Worldwide / Leo Burnett Chicago
  Target Back to College: Target Union Target Periscope
Best Cause      
  Every Trail Connects REI Starcom MediaVest Group
  Extended Stay America Hotels: Leader in Corporate Social Responsibility Extended Stay America Extended Stay America
  Guns With History States United to Prevent Gun Violence Grey New York
Business-to Business      
  PHILADELPHIA Real Ingredients Campaign Kraft Foods The Food Group
  Priceless Elevator Pitch MasterCard Worldwide McCann XBC
  Sensient "Color Insight" B-to-B Campaign Sensient Colors, LLC PIE, a division of Brand Connections 
Content Marketing      
  Raw Craft with Anthony Bourdain William Grant & Sons Civic Entertainment Group
  Summer of Robot Chicken - KFC's Colonel's Chronicles KFC Turner Entertainment Networks
  WestJet's 12,000 Mini Miracles WestJet WestJet
Creativity & Innovation      
  Lucy the Robot Double Robotics Atomic 212 Group
  The World Through Mr. Robot USA Network USA Network
  WestJet's 12,000 Mini Miracles WestJet WestJet
Digital and Mobile      
  Dynamic Weather REI Starcom MediaVest Group
  Topgolf First Timers Club Topgolf The Marketing Arm
  Westernunion.com American Dream Sweepstakes Western Union Financial Services, Inc.  Quirk Creative
Entertainment      
  National Geographic Channel's "Life Below Zero" Escape the Cold Experience at SXSW National Geographic Channel AWESTRUCK Marketing Group, LLC
  truTV Impractical Jokers "Museum of Impractical History" at San Diego Comic-Con truTV Bottlerocket Marketing, a division of Brand Connections
  Vikings Season 3 HISTORY HISTORY
Experiential Marketing (OVER 1M)      
  #GarnierMusic Garnier AMP Agency
  Priceless Table MasterCard Worldwide McCann XBC
  Target Back to College: Target Union Target Periscope
Experiential Marketing (UNDER 1M)      
  Alexia Farm to Flavor Tour Alexia Foods, Inc. (ConAgra Foods) Epsilon
  Delta Mud Run Delta Faucet Starcom MediaVest Group
  Flo's Chop Shop Progressive Insurance Match Marketing Group
Gamification      
  adidas Boost Tour adidas Match Marketing Group
  JCPenney Oscars Play to Give JCPenney The Marketing Arm
  THE CURSE OF OAK ISLAND: SEASON 3 HISTORY HISTORY
International / Global      
  Big Lincoln for Illinois Office of Tourism Illinois Office of Tourism JWT, Maxus, Fleishman Hillard
  Gillette Body: Body Issue for Latin America Gillette Body / ESPN Latin America ESPN CreativeWorks
  JOHNSON'S Baby So Much More Global Launch Johnson & Johnson TPN Retail
Local, Regional      
  MixRadio - Mixtape Mystery MixRadio Geometry Global
  Naked Drink Good Do Good Naked Emerging Brands The Integer Group
  Stella Artois Sensorium Stella Artois Mosaic
Loyalty      
  Albertsons "Stop & Play with OREO" Mondelez International Geometry Global
  Play with OREO Mondelez International Geometry Global
  Priceless Surprises MasterCard Worldwide McCann XBC
Multicultural      
  Rooting for Success Western Union Financial Services, Inc. mcgarrybowen
  This is Cuban Ingenuity Western Union Financial Services, Inc. mcgarrybowen
  Western Union: Moving Money for Better, Internationally Western Union  Gravity Media
National Consumer (OVER 3M)      
  Cottonelle Go Commando Kimberly-Clark Corporation Geometry Global
  Little Moments. Big Smiles. Pepperidge Farm Y&R New York (Team 350 Degrees)
  Westernunion.com American Dream Sweepstakes Western Union Financial Services, Inc. Quirk Creative
National Consumer (UNDER 3M)      
  Alcon's Science of Beautiful Eyes  Alcon, A Novartis Company Arc Worldwide / Leo Burnett Chicago
  Big Heart Pet Brands Seasonal Platform Activation Milk-Bone, Pup-Peroni, Milo's Kitchen / Big Heart Pet Brands FCB/RED
  The Most Gifted Wrappers Use the Most Gifted Tape 3M Arc Worldwide / Leo Burnett Chicago
New Product Launch      
  Arby's Introduces Brown Sugar Bacon Sandwich and Consoles Vegetarians with Support Hotline Arby's Restaurant Group, Inc. Edelman
  Nissan TITAN State Fair of Texas Nissan The Marketing Arm
  Palm Breeze: Vacay Every Day Palm Breeze Trisect
Partnership       
  Best Western's #RoadTrippin' With Campaign Best Western International Ideas Collide Marketing Communications
  Every Trail Connects REI Starcom MediaVest Group
  Valspar Color for the Colorblind Valspar Corporation FCB Chicago
Retailer-Specific      
  Coca-Cola Walgreens Summer Happy Hour 2015 The Coca-Cola Company FCB/RED
  Pin That Twist The Kraft Heinz Company Geometry Global
  SOUR PATCH Watermelon SLURPEE Campaign Mondelez International Phoenix Creative Co,
Shopper Marketing      
  Alcon's Science of Beautiful Eyes  Alcon, A Novartis Company Arc Worldwide / Leo Burnett Chicago
  Big Heart Pet Brands Seasonal Platform Activation Milk-Bone, Pup-Peroni, Milo's Kitchen / Big Heart Pet Brands FCB/RED
  WALMART BOO'ING Mars Chocalate North America The Integer Group
Small Budget (Less than $250K)      
  10,000 Cupcakes, One Great Cause Whirlpool Corporation (KitchenAid) Catapult
  IZZE Friendsgiving Naked Emerging Brands The Integer Group
  Lucy the Robot Double Robotics Atomic 212 Group
Social Media      
  Valspar Color for the Colorblind Valspar Corporation FCB Chicago
  Volvo Interception Volvo Cars of North America Grey New York, WE Communications, MindShare
  WestJet's 12,000 Mini Miracles WestJet WestJet
Sponsorship      
  #HatsOffToTom MasterCard Worldwide McCann XBC
  Buick Bracketball Challenge Buick Jack Morton Worldwide
  Shaving Rebuilt With Avengers-Inspired Technology Gillette Concept One, Grey New York, Ketchum

 

 


IMPORTANT DATES
Mark your calendars and stay on track with the important deadlines and dates below:

2015 REGGIE Awards open for Entries October 1, 2015
Early Bird Deadline (Discounted Entry Fee) January 29, 2016
Final Deadline for Entries - EXTENDED February 19, 2016
Judging Round I February 29 - March 7, 2016
Judging Round II March 10 - March 21, 2016
Finalists Announced March 23, 2016
REGGIE Gala April 20, 2016


Need Assistance? Contact Annie DeKraker at adekraker@baalink.org or 646-708-8127.


 

 

 

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