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Real Is Back
Category
Local, Regional or Market Specific Marketing
Description
Winner Status: SilverClient/BrandCalifornia Milk Processor Board
Agency;GALLEGOS UnitedHeadline:
Sales of milk is growing in California for this first time in over a decade, and is growing faster than the rest of the US.
Campaign Summary:
While connected more than ever via devices, Californians long for more REAL connections in their lives. Our campaign promoted REAL moments of togetherness with milk via emotionally resonant stories carried on CTV/OLV and social, powerful earned media that leveraged celebrity, micro-influencers and partnerships, and ubiquitous OOH messages of positivity.
Client Credits:
Brian Carden, Chairman - CMPB
Kevin Brower, Finance - CMBP
Steve James, Executive Director - CMPB
James Kulp, Executive Director - GALLEGOS United
Andrew Delbridge, Chief Strategy Officer - United Collective
Pepe Aguilar, Executive Creative Director - GALLEGOS United
Curro Chozas, Creative Director - GALLEGOS United
Mark Lainas, Chief Innovation Officer, President - United Collective, CANVAS United
Lucy Glover, Director of Content - GALLEGOS United
David Heimlich, Media Director (contractor) - GALLEGOS United
Luis Berber, Account Executive - GALLEGOS United
Alexandra Jacopetti, Associate Strategy Director - Canvas United
Fran Lozano, Senior Producer - GALLEGOS United
Additional Contributors:
Oak Leaf Productions
Winner Status
- Silver