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State Farm Bobblehead YOU! Tour

Category

Relationship Marketing (CRM, Loyalty, Retention)

Description

Winner Status: Bronze

Client/BrandState Farm Insurance

Agency;Infinity Marketing TeamHeadline:
Through a 32-city activation, State Farm’s Bobblehead YOU! campaign distributed over 750,000 bobbleheads and generated an amazing 365,140 qualified leads over 1,381 event days.

Campaign Summary:
Through its massive, strategically designed 32-city tour, State Farm’s Bobblehead YOU! gave 2,427 agents the opportunity to engage with 1.8M+ new potential and existing customers, while generating 365,140 qualified leads for its suite of insurance products. An overwhelming success, State Farm distributed 750,000-plus bobbleheads over 1,381 event days.

Client Credits:

Korey Gramann, Director - State Farm
 

Kelly Fernandes, Director - State Farm
 

Lori Moore, Director - State Farm
 

Alyson Griffin, Head of Marketing - State Farm
 

Patty Morris, VP, Marketing - State Farm
 

Agency Credits:

Kyle Goleman, Director - Infinity Marketing Team

Pedro Ferreira, VP, Creative - Infinity Marketing Team

JJ James, Director - Infinity Marketing Team

Haley Keim, Director - Infinity Marketing Team

Gabe Wallace, VP, Innovation - Infinity Marketing Team

Trevor Mills, Director - Infinity Marketing Team

Stephanie Mosbey, Director - Infinity Marketing Team

Kelsey Dukarm, VP, Accounts - Infinity Marketing Team

Lindsey Howard, Production Manager - Infinity Marketing Team

Chris Matos, Senior Manager, Production - Infinity Marketing Team


Additional Contributors:

The Bench
 

The Lab
 

Mozeus
 

Winner Status

  • Bronze