Winner Status: Silver

Client/Brand: Metacore

Agency: Jack Morton

Headline:
Merge Mansion Unlocked was a hit! Social was full of buzz, generating over 1 billion total impressions and requests for a Merge Mansion movie.

Campaign Summary:
Since the launch of mobile game Merge Mansion, the mansion’s doors have remained locked, leaving millions eager to get inside. So, Metacore created Merge Mansion Unlocked, an immersive experience that turned fans into the world’s best detectives. The experience generated 356.8m event press impressions.

Team Credits:
Kali Heitholt, Creative Director - Jack Morton

Travis Craw, Executive Producer - Jack Morton

Kristen Villarreal, Senior Account Director - Jack Morton

Jarrett Lantz, Design Director - Jack Morton

Jeff Leinenveber, Design Director - Jack Morton

Kari White, Associate Producer - Jack Morton

Clara Kippelen, Production Coordinator - Jack Morton

Murray Wyse, Executive Creative Director - Jack Morton

Tom Michael, Managing Director - Jack Morton


Additional Contributors:
R&CPMK
Reaktor Creative
JFI Productions
Scout Expedition Co.