Winner Status: Bronze

Client/Brand: Truth Initiative

Agency: Truth Initiative

Headline:
Emily successfully engaged current GenZ vapers, sparked motivation for them to embark on their quitting and drove 22,700 sign ups to truth's quitting program.

Campaign Summary:
Given the recent rise of vaping among GenZ, truth sought out to inspire current vapers to embark on their quitting journey. Partnering with a trusted GenZ influencer, we effectively engaged with our GenZ audience and let them know that quitting is possible and they don't have to do it alone.

Team Credits:
Kathy Crosby, CEO & President - Truth Initiative

Elizabeth Kenny, Chief Marketing Officer - Truth Initiative

Kate Bowers, Content Director, Marketing - Truth Initiative

Virginia Coyne, Senior Brand Specialist - Truth Initiative

Mary Dominguez, VP, Brand Marketing - Truth Initiative

Jamie Federbush, Media Director, Marketing - Truth Initiative

John Szalay, Vice President, Creative Director, Marketing - Truth Initiative

Lisa Bifulco, Head of Production, Marketing - Truth Initiative

Alexis Young, Project Management Specialist - Truth Initiative

Matthew Liptak, Art Director, Marketing - Truth Initiative

Jonathan Rogers, Editor - Made In Network

Emily Mazza, Creator - Select Management Co

Additional Contributors:
Gale