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One Task at a Time
Category
Business-to-Business Marketing
Description
Winner Status: Bronze
Client/Brand: FedEx Office
Agency: Tracy-Locke
Headline:
Consideration increased as demonstrated by website traffic soaring to 378% and sales of key products increasing 16% compared to 5-month period prior to campaign launch.
Campaign Summary:
Our campaign showed first-hand the ways FedEx Office is “at your services,” championing and easing the to-dos of Small Business Owners one task at a time. We told the story of one SMB’s journey from sketching their logo on a notepad to opening their first storefront.
Team Credits:
Michael Crump, Director, Marketing - FedEx Office
Julia Drue, Sr. Marketing Mgr, Brand & GTM - FedEx Office
Marisa Flores, Manager, Brand & GTM - FedEx Office
Mary Glasnapp, Group Account Director - Tracy-Locke
Darcy Haynes, Account Director - Tracy-Locke
Sherri Krekeler, Group Creative Director - Tracy-Locke
Chris DeSalvo, Creative Director - Tracy-Locke
Rosangel Torres, Associate Creative Director - Tracy-Locke
Noah Bailey, Associate Creative Director - Tracy-Locke
Will Jopling, Strategy Director - Tracy-Locke
Jon Achar, Sr. Producer, Broadcast - Tracy-Locke
Additional Contributors:
Hearts & Science
Winner Status
- Bronze