Winner Status: Gold

Client/Brand: Dove

Agency: Edelman

Headline:
The campaign was created using footage from the film's voice and tells the story of Mary's journey battling an eating disorder, fueled by content she was exposed to on social.

Campaign Summary:
The Dove Self-Esteem Project has released Cost of Beauty, a powerful film illustrating the impact toxic beauty content on social can have on youth mental health. The film has been viewed more than 19million times and was inspired by real stories and NEW research from Dove.

Team Credits:
Leandro Barreto, Global Vice President - Dove Masterbrand & Skin Care

Kathryn Fernandez, Global Brand Director - Dove Purpose & Engagement North America

Melissa Grevstad, Head of Brand Purpose - Dove North America

Lauren Baker, Global Brand Manager - Dove Masterbrand Purpose

Dana Paolucci, Head of PR & Influence - Dove North America

Sofia Garcia, Brand Manager - Dove Masterbrand Purpose & Engagement

Sarah Potter, Head of Global Dove PR - Masterbrand, Beauty & Wellbeing Categories

Melle Hock, US Chief Strategy Officer, Global Strategy Lead, Unilever - Edelman

Megan Skelley, EVP, Executive Creative Director- Brand - Edelman

Sydney Spagnoletti, Senior Vice President, Brand - Edelman

Samantha Colton, Senior Account Supervisor, Brand - Edelman

Fernanda Armendariz, Senior Account Executive, Brand - Edelman

Kate Forlenza, VP/Executive Producer - Edelman

Livia Dayan, Vice President, Digital - Edelman

Rola Elkhatib, Social Media Manager – Edelman

Additional Contributors:
Strategy & PR – Edelman NY
Creative & Production – Edelman NY
Paid Media – Mindshare
Influencer Strategy – Collectively