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eos Lotion Lock
Category
Small Budget Brand Activation Marketing (Overall Budget Less than $500,000)
Description
Winner Status: Silver
Client/Brand: eos Products
Agency: Mischief @ No Fixed Address
Headline:
This campaign accelerated the eos lotion business growth, growing over 2X faster during the campaign period vs the average growth rate in 2023.
Campaign Summary:
After eos lotion went viral with men who want soft, smooth skin, the women got mad. So eos designed the Lotion Lock to protect women everywhere from the insidious lotion-stealing agendas of their partners, friends and housemates.
Team Credits:
Carley Caldas, VP Brand Marketing & Media - eos Products
Kirby Reynolds, Senior Brand Manager - eos Products
Kelsey Newberry, Director Brand Marketing & Media - eos Products
Demi Ngai, Creative Director - eos Products
Laura Bierbaum, VP PR & Communications - eos Products
Lia Stewart, Brand Manager - eos Products
Kadiatou Diallo, Marketing Associate - eos Products
Bianca Guimaraes, Partner & ECD - Mischief @ No Fixed Address
Kevin Mulroy, Partner & ECD - Mischief @ No Fixed Address
Hunter Fine, Creative Director - Mischief @ No Fixed Address
Kelsey Brown, Account Director - Mischief @ No Fixed Address
Greg Hahn, CCO & Co Founder - Mischief @ No Fixed Address
Kerry McKibbin, President & Partner - Mischief @ No Fixed Address
Danielle Balanov, Integrated Producer - Mischief @ No Fixed Address
Will Dempster, Partner & Head of Production - Mischief @ No Fixed Address
Marcus Lim, Art Director - Mischief @ No Fixed Address
Oliver McAteer, Partner & Head of Development - Mischief @ No Fixed Address
Additional Contributors:
Winner Status
- Silver