Winner Status: Silver

Client/Brand: Invisalign

Agency: Digitas

Headline:
Invisalign teen campaign smashes goals: 100M+ impressions, 3x CTR and record aligner shipments.

Campaign Summary:
#InvisIsDramaFree 2023 is a series of fake movie trailers from the brand and creators in which each movie’s plot clearly emphasizes the daily hassle and visceral discomfort of braces juxtaposed against the benefits of Invisalign clear aligners to position the brand as the hero that keeps teens drama-free.

Team Credits:
Raj Pudipeddi, Chief Product and Marketing Officer - Invisalign

Kamal Bhandal, Vice President Consumer and Brand Marketing - Invisalign

Lisa Weseley-Conescu, Senior Director, Global Brand Strategy – Invisalign

Atit Shah, Chief Creative Officer, North America - Digitas

Andrea Scotting, Senior Vice President, Creative Director - Digitas

Mark Hansen, President, Groupe Client Lead - PGOne

Danny Gottlieb, Vice President, Creative Director – Copy - Digitas

Melanie Cleary, Erica Donovaro, Hayley Grassetti, Andrew Radlowski, Chris Chan, Creative, Art & Copy - Digitas

Dana Thompson, Vice President Group Director, Executive Producer - Digitas

Chris Quintero, Associate Director, Social Strategy - Digitas

Joel Caceres, Associate Director, Business Affairs - Digitas

Christy Claxton, Laura Tavalone, Account Management - Digitas

Carrie Lewis, Associate Director, Senior Producer - Digitas


Additional Contributors:
EPOCH

Wax