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Creep to a New Beat
Category
XR - Extended Realty and Beyond
Description
Winner Status: Silver
Client/Brand: General Mills
Agency: VML
Headline:
Tactics successfully blended conversion and awareness goals with total impressions reaching 248,624,960 and total sales reaching $3,670,957.
Campaign Summary:
With so much noise during the fall and Halloween, GMI sought to create excitement to bring Gen Z back to the category, drive stock ups, and cross-shopping to create a scary lasting sales impact at Walmart.
Team Credits:
Taryn Beck, Director, Customer Marketing - Walmart & Sam’s Club - General Mills
Larissa Starkweather, Customer Marketing Associate Manager - Morning Foods - General Mills
Matt Terry, Group Creative Director - VML
Amanda Blake, Associatte Creative Director - VML
Adriana Rullan, Senior Art Director - VML
David Hammernick, Senior Copywriter - VML
James Phillips, Executive Creative Director - VML
Tyler Mcclure, Associatte Director Strategy - VML
Tabby Gregory, Associatte Director Media - VML
Melissa Tighe, VP Media - VML
Rae Corn, Account Supervisor - VML
Veronica Aquino, Account Director - VML
Additional Contributors:
Walmart Connect
Gratsy
Winner Status
- Silver