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Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
Category
Creativity & Innovation
Description
Winner Status: Gold
Client/Brand: The Ohio Lottery Commission
Agency: Marcus Thomas
Headline:
The First-Ever Playable Radio Game Boosted Millennial Sign-Ups 15% in the Ohio Lottery’s MyLotto Rewards® Program.
Campaign Summary:
How do you get the most gamified cohort – Millennials – to play the Ohio Lottery in larger numbers? By hacking radio to create the first-ever playable radio game.
Team Credits:
Jamie Venorsky, Partner, Chief Creative Officer - Marcus Thomas
Eric Holman, Creative Director - Marcus Thomas
Justin Horine, Social Creative Director - Marcus Thomas
Jerrod McMillin, Director of Production - Marcus Thomas
Glenda Terrell, VP, Media Supervisor - Marcus Thomas
Additional Contributors:
Winner Status
- Gold