Winner Status: Gold

Client/Brand: PepsiCo Beverages North America

Agency: Tracy-Locke

Headline:
Just five gallons of Colachup – Pepsi’s lightning-rod-in-a-bottle – resulted in billions of impressions, growth in dollar sales and domination of summertime’s hot dog and cola conversation.

Campaign Summary:
Most people default to that other cola with their food. To prove Pepsi goes better WITH hot dogs, we invented a Pepsi that goes ON hot dogs - Colachup. Our campaign spanned social, events, media placements, and influencers, leading to billions of impressions, sales growth and a victory over the competition.

Team Credits:
Todd Kaplan, CMO - PepsiCo Beverages North America

Jenny Danzi, Senior Director - PepsiCo Beverages North America

Kim Pepe, Director - PepsiCo Beverages North America

Elizabeth Greenblatt, Brand Marketing Associate Director - PepsiCo Beverages North America

Ali Meade, Director, Brand Communications - PepsiCo Beverages North America

Taylor Heath, Brand Communications Manager - PepsiCo Beverages North America

Melissa Duhaime, Director of Sports Marketing - PepsiCo Beverages North America

Kyle Shadix, Director, Early Stage Innovation, Mixology and Culinary - PepsiCo Beverages North America

Robert Steinman, Associate Manager, Sports Marketing - PepsiCo Beverages North America

Bridget Lieto, Client Services Director - Tracy-Locke

Shay Browne, Account Director - Tracy-Locke

Sydney Schwab, Account Supervisor - Tracy-Locke

Dan Cishek, Executive Creative Director - Tracy-Locke

Holly Turner, Group Creative Director - Tracy-Locke

Matthew Nevins, Group Creative Director - Tracy-Locke

Basil Inferrera, Associate Creative Director - Tracy-Locke

John Harding, Associate Creative Director - Tracy-Locke

Megan Reese, Senior Art Director - Tracy-Locke

Makenna McCants, Art Director - Tracy-Locke


Additional Contributors:
Acceleration Community of Companies (ACC)

Track Marketing Group

Display Group

Genesco Sports Enterprises

OMD WorldWide