Winner Status: Silver

Client/Brand: Smoothie King

Agency: Barkley

Headline:
Smoothie King’s brand refresh successfully got more people to swap fast food for a power-packed blend, ultimately increasing their company sales with double-digit growth.

Campaign Summary:
Smoothie King improved business and broke through amongst fast food by expanding beyond elite athletes to include anyone on a health journey, positioning their products as meals, and showing how they pack more power into every cup/bowl to help people nail their health goals rather than deviate from them.

Team Credits:
Wan Kim, Chief Executive Officer - Smoothie King

Marianne Radley, Chief Marketing Officer - Smoothie King

Shannon Gewinner, VP, Brand Marketing - Smoothie King

Lori Primavera, VP Research & Development and Product Marketing - Smoothie King

Jan Kelly, Marketing Director - Smoothie King

Avery Bash, PR & Partnerships Manager - Smoothie King

Doug Hentges, EVP, Creative - Barkley

Tim McCracken, VP, Creative - Barkley

Kylee Narvell, Associate Creative Director - Barkley
Eric Guth, Associate Creative Director - Barkley

Josie Ellerbee, VP, Strategy - Barkley

Lexie Winter, Sr. Strategist - Barkley

Andi Gottlieb, Strategist - Barkley

David Oakes, SVP, Client Experience - Barkley

Allison Landrum, Brand Director - Barkley

Bret Watson, Sr. Designer - Barkley


Additional Contributors:
The Infinite Agency

Mindstream Media Group