Winner Status: Silver

Client/Brand: Eaton

Agency: Jack Morton Worldwide

Headline:
This campaign smashed industry and client benchmarks--a 21.5% increase in familiarity, a 144% Net Promoter Score and all-time-highs for engagement.

Campaign Summary:
Eaton's Tales from The Next Frontier is a storytelling experience that transformed real-world business outcomes into fantastical, illustrated tales where IT professionals could see themselves as heroes performing epic feats of technological and problem-solving mastery, defeating their nemesis Dr. Downtime and keeping order throughout the galaxy.

Team Credits:
Mike DeCamp, Senior Marketing Communications Manager - Eaton CPDI

Maressa Gabriel, Marketing Communications Specialist - Eaton CPDI

Kat Tamburro, Marketing Communications Specialist - Eaton CPDI

Kara Odell, Web and Product Marketing Manager - Eaton CPDI

Ulyana Daum, Digital Marketing Communications Professional - Eaton CPDI

Jacqui Hamilton, VP, Senior Account Director - Jack Morton: Boston

Alyssa Stern, Account Director - Jack Morton: Boston

Olivia Roach, Senior Account Executive - Jack Morton: Boston

Lindsay Mscisz, Senior Producer - Jack Morton: Boston

Richard Shideler, VP, Group Creative Director - Jack Morton: Boston

Zach DeLuca, Associate Creative Director, Copy - Jack Morton: Boston

Chrissy Raferty, Associate Creative Director, Art - Jack Morton: Boston

Sebastien Klein, SVP, Group Strategy Director - Jack Morton: Boston

Marissa Lindstrom, Senior Strategist - Jack Morton: Boston

Valerie Calderón, Senior Media Planner - Jack Morton: Boston

Additional Contributors:
Illustration X