Winner Status: Bronze

Client/Brand: Unilever

Agency: Arc Worldwide

Headline:
Increased share of voice and wallet benefited all partnership brands, but we’re most proud of the impact felt by communities we set out to support.

Campaign Summary:
To strengthen the impact of UNTOLD BEAUTY in its second year, Unilever and Walgreens partnered with The Moth to elicit powerful beauty stories that cultivated the community Multicultural shoppers craved. And as the voices of Multicultural shoppers rose onstage, in-store and across digital ecosystems, so did brand sentiment and sales.

Team Credits:
Mayra Azcona, Director Omni-Shopper Marketing - Unilever

Mary Drapp, Sr. Manager Shopper Marketing - Unilever

Kevin Mallum, Team Lead- Walgreens - Unilever

Jayme Jansky, Head of Omni-Shopper Marketing - Unilever

Chelsea Lauderback, Customer Business Manager - Unilever

Stefania Kartsounas, Customer Business Manager - Unilever

Matt McGurgan, Customer Business Manager - Unilever

Beth Lipschitz, Customer Business Manager - Unilever

Ashleigh McCourt, Customer Business Manager - Unilever

Martina Ciers, Head of Health & Beauty Channel – Unilever

Beena Smereczniak, Account Director - Arc Worldwide

Katie McElligott, Creative Director - Arc Worldwide

Kelly North, Account Supervisor - Arc Worldwide

Kelvin Hill, Associate Creative Director - Arc Worldwide

Kristen Sims, Senior Project Manager - Arc Worldwide

Jessica Bydlak, Strategy Director - Arc Worldwide

Brittany Nguyen, Senior Digital Art Director - Arc Worldwide

Genna Tardi, Senior Copywriter - Arc Worldwide

Rachel Duncker, Executive Producer - Arc Worldwide

Tracy Slinkman, Account Director - Arc Worldwide

Additional Contributors:
Mindshare
The Moth
Walgreens/DMI (in-store audio)
Vericast
Meika Ejiasi Photography