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Ultimate Road Trips
Category
Gaming or eSports Marketing
Description
Winner Status: Gold
Client/Brand: Shell
Agency: Essence Mediacom
Headline:
Gamers loved discovering the different terrains, with a playtime average of 20 min, 92% higher than the industry benchmark. Through their active engagement we generated +38% Uplift in Purchase Intent.
Campaign Summary:
For years, Shell has been enabling people to travel to the most incredible places in the real world, but to promote V-Power NiTRO+, Shell wanted to enable people to travel to places they had never been before in the metaverse.
Team Credits:
Megan Nicodemus, Digital & Social, US Mobility - Shell
Lori Van Ryan, Marketing Manager – Shell
Benjamin Vendramin, Chief Creative and Content Officer - Essence Mediacom
Juliana Rocha, Art Director - EssenceMediacom
Domingo Angelini, Creative Director - EssenceMediacom
John Scurfield, Global Head of Gaming - EssenceMediacom
Margaux Ravis, Executive Producer - EssenceMediacom
Monique Jacobs, Associate Director, Sport and Entertainment Partnerships - EssenceMediacom
Didi Capers, Group Director, Sport and Entertainment Partnerships - EssenceMediacom
Jakob Reich, Planning Director - EssenceMediacom
Christopher Paganelli, Associate Director, Integrated Planning - EssenceMediacom
Additional Contributors:
Winner Status
- Gold