Winner Status: Gold

Client/Brand: OMEN by HP

Agency: Infinity Marketing Team

Headline:
OMEN by HP’s fantastical interactive anime world attracted 10,145 people in person, 2.6+ million people digitally and gathered a massive retargetable audience of 4.4 million.

Campaign Summary:
Tapping into the crossover anime and gamer market, OMEN created a fantastical interactive anime world that helped people discover their spirit of fun while building brand recognition among Gen Zers and gathering a massive retargetable audience of 4.4 million. 10,145 people experienced the quest live and 2.6+ million people digitally.

Team Credits:
Greg Jenness, Director, Gaming - Omen by HP

Amy Rowan, Director, Gaming - OMEN by HP

Aki Martin, Head of Marketing, North America - HP Inc.

Matt Cowling, Regional CMO - HP Inc.

Ladd Martin, VP of Marketing - HP Inc.

Jerome Josy, Marketing Leader - HP Inc.

Michael Chen, Senior Account Director - Infinity Marketing Team

Gabe Wallace, VP, Innovation - Infinity Marketing Team

Trevor Mills, Director, Innovation - Infinity Marketing Team

Ryan Aja, Director, Innovation - Infinity Marketing Team

Megan Rhoden, Director, Creative - Infinity Marketing Team

Haley Keim, Director, Creative - Infinity Marketing Team

Stephanie Cota, Account Manager - Infinity Marketing Team

Pedro Ferreira, Senior Director, Creative - Infinity Marketing Team

Additional Contributors:
Media.Monks
Richie Guzman Art
Vertigris
Glitchxcity Production
Nacho Customz