Winner Status: Bronze

Client/Brand: Tyson Foods, Inc.

Agency: IN Connected Marketing

Headline:
Through hyper-targeting and personalization, Jimmy Dean Shine Your Way created a sustainable approach to ensure we remained top of mind for Walmart shoppers.

Campaign Summary:
To combat post-COVID declines, Jimmy Dean launched Shine Your Way. Reconnecting and engaging with households to encourage their COVID-era breakfast behaviors, we drove conversion through a hyper-targeted approach that allowed Jimmy Dean to not only restore their original success but exceed it.

Team Credits:
Cheyanne Woods, Director, Commerce Marketing - Tyson Foods, Inc.

Katie Hayden, Senior Manager, Commerce Marketing - Tyson Foods, Inc.

Erika Rockwell, VP Client Service - IN Connected Marketing

Chase Gorgas-Coonrod, Account Supervisor - IN Connected Marketing

Lea Kauling, Creative Director - IN Connected Marketing

Leah Kursave, VP Customer Leadership - IN Connected Marketing

Dora Gonzalez, Senior Account Executive - IN Connected Marketing

Dustin Tabor, Planning Supervisor - IN Connected Marketing

G Orta, VP Strategic Planning - IN Connected Marketing

Additional Contributors:
Wunderman Thompson Commerce
Mindshare