Winner Status: Silver

Client/Brand: Planet Fitness

Agency: Barkley

Headline:
The campaign generated 3.1 million teen signups, positive social engagement, more than 5.9 billion earned impressions.

Campaign Summary:
“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms they do. With characters just as awkward, situations as cringe, and all in their channels. Demonstrating that Planet Fitness is a place they can belong.

Team Credits:
Lindsay Pour, Director, National Brand Marketing - Planet Fitness

Jamie Medeiros, Chief Brand Officer - Planet Fitness

McCall Gosselin, SVP Communications & Social Impact - Planet Fitness

Kellen Millard, Director of Integrated Marketing - Planet Fitness

Allie Payne, Sr. Manager Social Media & Reputation Management - Planet Fitness

Anna Levenson, Manager, National Brand and Creative - Planet Fitness

Caitlin Lemus, Manager, National Brand and Creative - Planet Fitness

Maria Allegrini, Sr. Specialist, National Marketing - Planet Fitness

Julie Barr, SVP, Client Experience • Brand Leadership - Barkley

Haley Brantingham, Director, Brand Leadership • Brand Leadership - Barkley

Chris Cardetti, Chief Strategy Officer - Barkley

Molly Smith, VP, Strategy - Barkley

Maggie Brown, Strategist - Barkley

Katy Hornaday, Chief Creative Officer - Barkley

Berk Wasserman, Executive Creative Director - Barkley

Justin Smith, Creative Director - Barkley

Chris Larberg, Creative Director - Barkley

Ronny Nause, Associate Creative Director – Barkley


Additional Contributors:
CrossMedia
ICR