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Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy
Category
Holiday or Seasonal Marketing
Description
Winner Status: Bronze
Client/Brand: Pernod Ricard USA
Agency: Weber Shandwick
Headline:
SPTO Desk Decoy campaign led to +2.7% in Jameson’s St. Patrick’s Day revenue and 41% sales lift YoY.
Campaign Summary:
To insert Jameson into the cluttered St. Patrick’s Day conversation, we leaned into Americans feeling guilty about taking PTO and encouraged taking SPTO (St. Patrick’s Day Time Off).
We created branded Desk Decoys – personalized decoys to “stand in” just in case work comes-a-calling – and leveraged talent Regina Hall.
Team Credits:
Susannah Frank, Senior Vice President - Weber Shandwick
Gabby Deitsch, Vice President - Weber Shandwick
Chris Kooluris, Executive Creative Director - Weber Shandwick
Emily Longfield, Creative Director - Weber Shandwick
Saragh Killen, Creative Content Director, Jameson - Pernod Ricard USA
Catherine Brady, Senior Manager, Omnimedia Strategist - Pernod Ricard USA
Blaine Rueber, Sr. Manager, Strategic Brand Communications - Pernod Ricard USA
Krista Drew, Senior Director, Strategic Brand Communications - Pernod Ricard USA
Additional Contributors:
United Entertainment Group
DËBRAIN
Publicis
A2I
Hogarth New York
Winner Status
- Bronze