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DraftKings Beats the Odds
Category
Creative Use of Artificial Intelligence
Description
Winner Status: Bronze
Client/Brand: DraftKings
Agency: Chalice Custom Algorithms
Headline:
DraftKings' custom algorithm increases number of paying users by 10X while reducing their CAC by 53%.
Campaign Summary:
DraftKings uses a custom algorithm to find and convert paid users, while reducing their customer acquisition cost.
Team Credits:
Justin Warshavsky, Senior Manager, Growth Marketing - DraftKings
Colleen Barron, Senior Growth Marketing Associate - DraftKings
Chloe Coates, Growth Marketing Associate - DraftKings
Adam Heimlich, CEO - Chalice Custom Algorithms
Kevin Voigt, Customer Success - Chalice Custom Algorithms
Tylynn Pettery, Head of Data Science - Chalice Custom Algorithms
Rob Mooney, Head of Media - Chalice Custom Algorithms
Additional Contributors:
Winner Status
- Bronze