Winner Status: Gold

Client/Brand: Lenovo

Agency: Zeno Group

Headline:
Through Evolve Small, Lenovo increased brand awareness and socialized its investment in women and minority small business owners across key markets in North America, increasing brand lift by three points.

Campaign Summary:
Lenovo Evolve Small set out to power the revival of small businesses by giving them what they need most – access to a thumb-stopping, big-named celebrity and the technology know-how to deploy it in an innovative way, creating a one-stop solution that would allow small businesses to survive and thrive.

Team Credits:
Megan Bornemann, Marketing Campaign Manager, Evolve Small Program Lead - Lenovo

Phil Cottros, Director NA B2B Marketing - Lenovo

Virginia Ford, PR Manager - Lenovo

David Hamilton, Sr. Manager Communications - Lenovo

Sarah Keener, Social Media Manager - Lenovo

Holly King, Sr. Manager Experiential Marketing - Lenovo

Jamie Linville, Sr. Manager B2B Marketing - Lenovo

Jose Tapia, Videographer - Lenovo

LaTosha Smith, Event Manager - Lenovo

Gerald Youngblood, NA CMO - Lenovo

Monica Walsh, Head of Integrated Communications - Zeno Group

Tory Edelman, Vice President, Integrated Communications - Zeno Group

Samantha Caffrey, Director, Digital - Zeno Group

Leslie Fogel, Senior Vice President - Zeno Group

Farah Noel, Vice President, Multicultural Media Relations - Zeno Group

Stuart Yeardsley, Executive Creative Director - Zeno Group

Nazia Ahmad-Grullon, Senior Vice President, Analytics - Zeno Group

Francesca Vando, Director, Creator Marketing - Zeno Group

Jackie Finn, Director, Paid Media - Zeno Group

Steve Gartner, Vice President - Zeno Group


Additional Contributors:
Assembly Global

Wildlife LA