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Hershey's Celebrate SHE at Walmart
Category
Multicultural or Lifestyle Segment Marketing
Description
Winner Status: Bronze
Client/Brand: The Hershey Company
Agency: TPN
Headline:
The program was successful! Sales grew 256% over goal; 421% of goal for impressions, 147% of goal for engagements and 243% of goal for reach!
Campaign Summary:
Hershey and Walmart wanted to create a movement celebrating women during Women’s History Month; shoppers, associates, executives. HERSHEY’S highlighted SHE at logo center, encouraging women to celebrate one another. Walmart’s exclusive HerSHEy’s bars 12-pack urged stakeholders to “Share one. Inspire all” by posting inspiring women on social media.
Team Credits:
Kylie Bishop LaBrie, Director – Walmart Impulse, Snacks & Grocery - The Hershey Company
Katie Duncan, Senior Director – Walmart Take Home & Retail Operations - The Hershey Company
Lauren Spanjich, Omnichannel Marketing Manager|Walmart & Club - The Hershey Company
Erin Kelly, Manager, Merchandising – Walmart The Hershey Company - The Hershey Company
Lauren Chamberlain, Sr. Associate Manager, Omnichannel Marketing – Walmart/Club - The Hershey Company
Kate Akins, Account Director - TPN
Liz Crawford, VP Planning - TPN
Stacey Previn, Senior Creative Director - TPN
Abby Carlton, Account Supervisor - TPN
Ross Von Rosenberg, Associate Creative Director - TPN
Lauren Whitley, Art Director - TPN
Steve Young, Senior Copywriter - TPN
Ben Jackson, Associate Design Director - TPN
Additional Contributors:
Horizon Media
SheSpeaks
Walmart Connect
Winner Status
- Bronze