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From Chaos to Confidence
Category
Digital, Social or Mobile Marketing
Description
Winner Status: Bronze
Client/Brand: Whirlpool
Agency: Digitas
Headline:
Removed pain points in the shopping journey through innovation and increased ROAS by 167%
Campaign Summary:
Appliance shopping is chaotic. Shoppers research online to find the right appliance, but information overload quickly fuels chaos rather than giving shoppers clarity. Whirlpool’s first-ever Pinterest virtual showroom gave shoppers a curated digital shopping experience that guided them to in-stock appliances that fit their needs, turning their chaos into confidence.
Team Credits:
Cory Fortunato, Senior Brand Manager - Whirlpool
Caleb Magley, Brand Manager - Whirlpool
Christine Cataldo, Associate Brand Manager - Whirlpool
Morgan Carroll, Executive Vice President, President Chicago & Chief Creative Chair, Chicago - Digitas
Atit Shah, Executive Vice President, Chief Creative Officer, North America - Digitas
Tim Mattimore, Executive Vice President, Executive Creative Director - Digitas
Christopher Loeffler, Executive Vice President Global Client Lead - Digitas
Elizabeth Coulter, Vice President Group Director - Digitas
Sara Daul - Digitas
Avery Hall, Associate Project Manager - Digitas
Kate Vacey, Manager, Project Management - Digitas
Caitlin Finn, Senior Vice President, Connections Strategy - Digitas
Erin Appenzoller, Associate Director, Connections Strategy - Digitas
Additional Contributors:
Winner Status
- Bronze