Winner Status: Bronze

Client/Brand: Dove

Agency: Edelman

Headline:
Dove Cements Race-Based Hair Discrimination as the Civil Rights Issue of Our Time By Showing The Lasting Impact of Hair Discrimination Towards Black Women and Girls ‘As Early As Five’.

Campaign Summary:
Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the ‘As Early As Five’ campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal

Team Credits:
Leandro Barreto, Global Vice President, Dove Masterbrand & Skin Care - Unilever

Kathryn Fernandez, Global Brand Director, Dove Purpose & Engagement North America - Unilever

Erin Goldson, Global Brand Manager, Dove Masterbrand Purpose - Unilever

Lauren Baker, Global Brand Manager, Dove Masterbrand Purpose - Unilever

Dana Paolucci, Head of PR & Influence, Dove North America - Unilever

Sofia Garcia, Brand Manager, Dove Masterbrand Purpose & Engagement - Unilever

Sarah Potter, Head of Global Dove PR - Masterbrand, Beauty & Wellbeing Categories - Unilever

Claudia Tezcan, Dove Global Communications Director - Unilever

Melle Hock, US Chief Strategy Officer, Global Strategy Lead, Unilever - Edelman

Megan Skelley, EVP, Executive Creative Director- Brand - Edelman

Sydney Spagnoletti, Senior Vice President, Brand - Edelman

Sherria Cotton, Vice President, Brand - Edelman

Samantha Cotton, Vice President, Brand - Edelman

Fernanda Armendariz, Account Executive, Brand - Edelman

Kate Forlenza, VP/Executive Producer - Edelman

Denise Sante, Vice President, Executive Producer - Edelman

Livia Dayan, Vice President, Digital - Edelman

Kalie Hudson Dobrow, Supervisor, Social Strategy - Edelman


Additional Contributors:
Strategy & PR – Edelman NY

Research & Advocacy – JOY Collective

Creative & Production – Ogilvy London

Paid Media – Mindshare

Influencer Strategy – Collectively