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Shaving Skincare for Anyone & Anywhere
Category
Influencer Marketing
Description
Winner Status: Bronze
Client/Brand: eos Products
Agency: Collab
Headline:
eos' diverse, relatable, and funny creator campaign resulted in continued share growth - even after a record year in 2021 - and deepened brand love with Gen Z.
Campaign Summary:
In a world that’s more divided than ever, there’s one thing we have in common: body hair. Our campaign features diverse creators who show off their shaving prowess in unconventional ways. From hilarious to helpful, vulnerable to vivacious, the campaign normalizes womens' mustaches, treasure trails, knuckle hair, and toe fluff.
Team Credits:
Soyoung Kang, CMO - eos Products
Carley Caldas, VP, Brand Marketing & Media - eos Products
Laura Bierbaum, VP, Public Relations - eos Products
Kelsey Newberry, Director, Brand Marketing & Media - eos Products
Lex Willis, Brand Manager - eos Products
Demi Ngai, Creative Director - eos Products
Maggie Hoffman, Director, Brand Partnerships - Collab
Lia Stewart, Account Manager - Collab
Patti Salazar, Associate Director, Branded Content - Collab
Additional Contributors:
Mischief @ No Fixed Address
Winner Status
- Bronze