Winner Status: Silver

Client/Brand: Clif Bar

Agency: Edible, Inc. / Empire Green

Headline:
CLIF reimagines traditional partnership and brand marketing to enact real change and increase equity and access to the outdoors and sport.

Campaign Summary:
CLIF leveraged its longstanding commitment to community impact to build equity and access to the outdoors and sport. Via ongoing athlete and nonprofit partnerships, CLIF used existing platforms to drive attention to a critical issue, inspire positive energy and build a more equitable future.

Team Credits:
Lisa Novak, Sr. Director, Brand Partnerships and Communications - Clif Bar & Company

Ruth Dimmick, Director, Digital Marketing - Clif Bar & Company

Blaire Woloz, Brand Director - Clif Bar & Company

Courtney Simich, Senior Account Executive - Edible, Inc.

Kent St. John, Creative Director - Empire Green

Tim Frisbie, Vice President - Edible, Inc.

Additional Contributors:
Outdoor Afro

VOICEINSPORT Foundation