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The World's Stinkiest Sock
Category
Experiential Marketing (Live Events or Installations)
Description
Winner Status: Bronze
Client/Brand: Reckitt
Agency: McCann
Headline:
Our Stinky Sock campaign generated 5,000 content engagements, leading to more than 558M media impressions, and a 10% sales lift for Lysol Laundry Sanitizer.
Campaign Summary:
To prove Lysol Laundry Sanitizer can tackle even the smelliest laundry, we worked with Lysol scientists to create The World’s Stinkiest Sock – and then put it to the ultimate test with some people who know a thing or two about stinky socks: The Boston Red Sox.
Team Credits:
Amy Rosenthal, Brand Manager - Reckitt
Whitney Braddock, Senior Brand Manager - Reckitt
Vanessa Amigh, Professional Relations Marketing Manager - Reckitt
Kathryn Tatulli, Associate Manager, Media - Reckitt
Ally Simpson, Associate Brand Manager - Reckitt
Gary Osifchin, General Manager, Marketing - Reckitt
Benoit Veryser, Marketing Director - Reckitt
Ryan McGowan, Senior Manager Media - Reckitt
Chioma Aduba, EVP - McCann
Elyssa Friedman, VP - McCann
Mark Forsman, Creative Director - McCann
Vincent Garbellano, Creative Director - McCann
Larry Platt, ECD - McCann
Danny Rodriguez, ECD - McCann
Kirby Johnston, Director - Momentum
Erin McGivney, VP - Momentum
Justin Ballhieim, SVP - McCann
Sarah Watson, EVP - McCann
Additional Contributors:
N|A
Winner Status
- Bronze