Winner Status: Silver

Client/Brand: Gopuff

Agency: Live Nation Entertainment

Headline:
Gopuff directly enhanced the experience of live music fans in a way they’ll remember forever while realizing heightened brand awareness, new users, and delivery orders.

Campaign Summary:
Seeking increased brand awareness among Gen Z, Gopuff needed a big idea to show off their value proposition.

Enter a 360-plan with festival activations showcasing “whatever you want," EDC campground delivery hitting “wherever and whenever you need it," and wide-reaching amplification using a focused marketing mix, influencers, and sweeps.

Team Credits:
Jake Langbecker, Sr. Director, Global Business Development - Gopuff

Marshall Osborne, Head of Global Brand & Experiential Partnerships - Gopuff

Julie Dolak, Head of Global Brand & Talent Partnerships - Gopuff

Brian Kerr, Brand & Experiential Partnerships Manager - Gopuff

Joseph "JJ" Jones, Head of Creative - Gopuff

Mike Dea, Managing Director - Mountain West - Gopuff

Sean Sachdev, Senior Manager, Delivery Operations - Gopuff

Vanessa Carusso, Senior Manager, Brand Marketing & Partnerships - Gopuff

Jacalyn Lee, Global Consumer Communications Director - Gopuff

Emily Debevec, Senior Director, Brand Management - Live Nation Entertainment

Amy Pritchard, Vice President, Brand Management - Live Nation Entertainment

Davis Luceriaga, Senior Brand Manager - Live Nation Entertainment

Louie Zuniga, Associate Creative Director - Live Nation Entertainment

Kristen deBarros, Art Director - Live Nation Entertainment

Danielle Silveri, Copywriter - Live Nation Entertainment

Rebecca Mack, Vice President, Experiential - Live Nation Entertainment

Samantha Seier, Event Producer - Live Nation Entertainment

Dodd Loomis, Event Producer - Live Nation Entertainment

Samantha Sichel, Vice President, Digital Product & Business Development - Live Nation Entertainment

Additional Contributors:
Insomniac

Rolling Loud

Founders Entertainment

C3 Presents