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Godiva Is Chocolate
Category
Rebranding, Repositioning or Reintroducing Brand Marketing
Description
Winner Status: Bronze
Client/Brand: Godiva
Agency: Tracy-Locke
Headline:
The campaign catapulted Godiva into CPG where competitors dominated, resulting in +43% distribution increase and higher increased sales vs. competitors – step-changing Godiva’s growth trajectory.
Campaign Summary:
Godiva pivoted from boutiques into CPG/retail channels where key competitors dominate and established the brand’s right to win in the everyday CPG self-treat space.
The omni-commerce campaign successfully repositioned Godiva as THE solution to all shoppers’ chocolate needs by featuring products in relatable, everyday occasions.
Team Credits:
Heather Hale, Client Service Director - Tracy-Locke
Dan Cishek, Creative Director - Tracy-Locke
Matt Nevins, Creative Director - Tracy-Locke
Additional Contributors:
N|A
Winner Status
- Bronze