Winner Status: Bronze

Client/Brand: Unilever

Agency: Wunderman Thompson

Headline:
The result: +16.8% sales lift while motivating 71% to reduce food waste at home.

Campaign Summary:
Hellmann’s was well-known as a condiment for making sandwiches tasty. To grow the brand, we created a new, meaningful role – one as an ingredient to reduce food waste, an ingredient to transform leftover ingredients into delicious dishes. Our campaign platform: second largest day of food waste, Super Bowl.

Team Credits:
Benjamin Crook, Vice President Dressings & Condiments NA - Unilever

Sarah Hammer, Senior Brand Manager - Unilever

Mimi Su, Senior Brand Manager - Unilever

Jena Sussman, Senior Manager, PR & Digital Engagement - Unilever

Emma Burns, Associate Brand Manager - Unilever

Matthew Scarlata, Consumer & Market Insights - Unilever

Stephanie Gouinlock, Consumer & Market Insights - Unilever

Shanna Wollack, Head of Communications & Corporate Affairs - Unilever

Ariel Stern, Global Business Director - Wunderman Thompson

Daryl Giannantonio, Executive Strategy Director - Wunderman Thompson

Beth Avellini, Executive Creative Director - Wunderman Thompson

Peepo David, Group Creative Director - Wunderman Thompson

Natalie Colbert, Strategy Director - Wunderman Thompson.com

Sarah Mannion, Senior Account Director - Wunderman Thompson

Samantha Kaufman, Account Supervisor - Wunderman Thompson

Madison Andrews, Account Manager - Wunderman Thompson

Matt Confer, Associate Strategy Director - Wunderman Thompson

Karina Rey, Project Manager - Wunderman Thompson

Additional Contributors:
Mindshare North America

BCW