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France Isn’t So Far Away
Category
Shopper, Commerce, Retailer Specific or Omnichannel Marketing
Description
Winner Status: Bronze
Client/Brand: la Madeleine
Agency: Tracy-Locke
Headline:
On modest budgets, we rekindled dine-in sales +14% – far exceeding goal and drove up footfall and local social engagement/interest.
Campaign Summary:
“France Isn’t So Far Away” attracted/engaged guests to la Madeleine via an omnichannel campaign that inspired them to experience the much closer and just-as-delicious alternative to traveling to France.
Team Credits:
Kerri McLeroy, VP, Marketing - la Madeleine
Courtney Thomson, Account Supervisor - Tracy-Locke
Tyler Kitchens, Group Creative Director - Tracy-Locke
Kevin Forister, Creative Director - Tracy-Locke
Rachel Johnson, Senior Copywriter - Tracy-Locke
Juliet Walker-Wilde, VP, Strategy - Tracy-Locke
Will Jopling, Director of Strategy - Tracy-Locke
Ruhie Mehra, Strategy Planner - Tracy-Locke
Steve Shoquist, Producer - Tracy-Locke
Leslie Bossey, Senior Project Manager - Tracy-Locke
Additional Contributors:
Winner Status
- Bronze