Winner Status: Bronze

Client/Brand: Unilever

Agency: Arc Worldwide

Headline:
Unilever got guys grooming again with a sense of swagger and delivered: 11.8% sales lift (last 10 weeks) and 18.6% penetration lift (last 52 weeks).

Campaign Summary:
Guys were grooming less post-covid and were not so confident getting back to their past routines. Leveraging its partnership with the NCAA, Unilever delivered a bracket-style activation that got guys excited to groom again, and revitalized sales of its Men’s Grooming brands at H-E-B.

Team Credits:
Franck Valas, Shopper Marketing Lead - Grocery & Emerging - Unilever

Alyssa Offer, H-E-B Customer Business Manager - Unilever

Laura Garcia, H-E-B Customer Business Manager - Unilever

Jayme Jansky, Head of Omni-Channel Shopper Marketing - Unilever

Jacqueline McCabe, Creative Director - Arc Worldwide

Denise Henderson, Account Director - Arc Worldwide

Jeff Gabuzda, Strategy Director - Arc Worldwide

Emma Eason, Senior Account Executive - Arc Worldwide

Hunter Whitney, Account Executive - Arc Worldwide

Ryan Lowe, Senior Art Director - Arc Worldwide

Rachel Duncker, Executive Producer - Arc Worldwide

Kristen Sims, Senior Project Manager - Arc Worldwide

Alma Klein, SVP Creative Director - Arc Worldwide

Lauren Elliott, SVP Strategy Director Brand Strategy - Arc Worldwide

Additional Contributors:
Publicis Hawkeye

Mindshare

Captiv8

H-E-B Retail Media