Winner Status: Bronze

Client/Brand: Mondelēz International

Agency: Phoenix Creative Co

Headline:
This program delivered millions of impressions beyond benchmarks, doubled SOUR PATCH KIDS unit sales, and added nearly 15% to NCC Category sales at Circle K.

Campaign Summary:
This program fulfilled the target market’s demand for new “mash-up” experiences and frozen beverages. It linked a new, limited-time-only SPK Strawberry-Watermelon Froster with the new SOUR PATCH KIDS Candy fruit flavors to increase brand and non-chocolate-candy category sales with a combination of internal PR, social, digital, and in-store efforts.

Team Credits:
Abby Beaston, Director of Shopper Marketing - Phoenix Creative Co

Abbey Ash, Partner, Chief Marketing Officer - Phoenix Creative Co

David Dolak, Partner, Chief Creative Officer - Phoenix Creative Co

Olivia Ufkes, Sr. Account Manager - Phoenix Creative Co

Savanah Kaatman, Assistant Account Manager - Phoenix Creative Co

Ashleigh Zysko, Customer Director, Shopper Marketing Convenience - Mondelēz International

Katie Bennett, Director, Sales Convenience - Mondelēz International

Mark Barnes, Customer Business Lead, Circle K - Mondelēz International

Chuck Milcic, Customer Category Manager, Circle K - Mondelēz International

Caroline Brindle, Customer Category Manager, Circle K - Mondelēz International

Ashley Mitchell, Regional Account Manager, Foodservice - Mondelēz International

Mindy Stone, Sr. Manager, Digital Commerce Growth - Mondelēz International

Mili Laddha, Director, Candy - Mondelēz International

Kate Faehnle, Operations Manager, Shopper Marketing - Mondelēz International

Michalis Katsouros, Brand Manager, Candy - Mondelēz International

Additional Contributors:
Circle K

PepsiCo

HireInfluence

GSTV

iHeart Radio