Winner Status: Gold

Client/Brand: Dunkin' Brands

Agency: Live Nation Media & Sponsorships

Headline:
Live Nation's customized activation for Dunkin' created an immersive experience that drove app downloads, rewarded loyalty, delivered brand lift and affinity while creating lasting memories for fans.

Campaign Summary:
Dunkin’ brought fans fun, fuel, and customized giveaways through an all new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza. Dunkin's goals of rewarding DD Perks loyalty members and increasing app downloads were exceeded as the DD Perks Patio reached America's next generation of coffee drinkers.

Team Credits:
Dana Reid, VP, Field Marketing - Dunkin'

Christine Paddock, Field Marketing, Partnerships - Dunkin'

Lou Conte, Field Marketing, Partnerships - Dunkin’

Tara Carson, Field Marketing, NY Region - Dunkin'

Katie Gaston, Field Marketing, Southeast Region - Dunkin'

Jackie Keown, Field Marketing, Central Atlantic & Midwest - Dunkin'

Samantha Devermann, Field Marketing, Central Atlantic & Midwest - Dunkin'

Jason Lustberg, Vice President, Brand Management - Live Nation

Justen Gombac, Senior Brand Director - Live Nation

Jolene Anderson, Senior Brand Manager - Live Nation

Garwin Lu, Vice President, Sales - Live Nation

Rebecca Mack, Vice President, Experiential - Live Nation

Prue Marek, Senior Producer, Experiential - Live Nation

Sophia Leewah, Coordinating Producer, Experiential - Live Nation

Jessica Pfaffenroth, Producer, Experiential - Live Nation

Victor Valle, Director, Digital Planning & Strategy - Live Nation

Samantha Sichel, Vice President, Digital Product & Business Development - Live Nation

Additional Contributors:
Wasserman