2026 REGGIE Award Winners

Preliminary Listing

The ANA is proud to announce the preliminary winners of the 43nd Annual REGGIE Brand Catalyst Awards!

This is a preliminary list of winners; the Gold, Silver, and Bronze achievements in each category, as well as the Best In Show Award will be revealed at the 2026 ANA REGGIE Brand Catalyst Awards Gala on Tuesday, May 19th @ 7:15pm PT. The awards gala is a featured event at the 2026 ANA Brand Masters | ICONS Conference (registration for the conference includes a ticket to the Gala - individual Gala tickets are also available for purchase. See all attendance options here).

Winners are listed alphabetically by submission name within each category.

 

Best Brand Collaboration

Abbott x Hallmark Channel: "The More the Merrier"
Client: Abbott
Agency: N/A

Lifetime and Chili's Create A New Holiday Classic: I'll Be Home For National Margarita Day
Client: Chili's
Agency: Dentsu

Popeyes x Tequila Don Julio Championship Lineup
Client: Tequila Don Julio
Agency: Hunter Public Relations

 

Best Brand Innovation

Archer Global Brand Launch
Client: Archer Aviation
Agency: Inifinity Marketing Team

Biome Brigade
Client: Biome Brigade
Agency: Cru of Two

Stonyfield Zero Added Sugar
Client: Stonyfield Organic
Agency: The FERM

 

Best Business-to-Business Brand Campaign

Paths to Power
Client: Eaton
Agency: Jack Morton Worldwide

Performance Unplugged
Client: Qualcomm
Agency: Transmission

The Next Responders
Client: Carhartt
Agency: Mower

 

Best Challenger Brand

eos Harshest Critics Body Wash Campaign
Client: eos Products
Agency: Mischief @ No Fixed Address

Murphy's Naturals "We Love Bugs"
Client: Murphy's Naturals
Agency: Fitzco

We're Here For It
Client: Municipal Credit Union
Agency: DNA&Stone

 

Best Commerce Innovation

AI Transformation in Offsite Retail Media for New Buyer Growth
Client: Kimberly-Clark
Agency: Publicis

Sour Patch Kids' "Sour Translator"
Client: Mondelez International, Inc.
Agency: VML

Uncap a Fresh Adventure
Client: Colgate-Palmolive
Agency: Arc Worldwide

 

Best Content Marketing

GSK and Lifetime Present Pretty Hurts, A Lifetime Original Movie
Client: GSK
Agency: Chandler Chicco Agency

Love Your Work: The Intervention
Client: Canva
Agency: Canva

The Action Plan: Make Your Pastimes Last A Lifetime
Client: Lincoln Financial
Agency: Havas

 

Best Employee Brand Engagement

Caterpillar: The Next 100 Years
Client: Caterpillar, Inc.
Agency: History Factory

Living Our Purpose
Client: Liberty Mutual
Agency: Liberty Mutual Global Brand & Communications

The Clean Earth Challenge
Client: Johnson Outdoors
Agency: CCOP

 

Best Entertainment Marketing

Gamerhood 4
Client: State Farm
Agency: Infinity Marketing Team

Netflix: You Don't Have to Speak It to Love It
Client: Netflix
Agency: Chemistry

Scream for Reese's
Client: The Hershey Company
Agency: Flywheel

 

Best Full Funnel Campaign

Become a Home'rista
Client: Danone North America
Agency: Flywheel

Dexcom G7 Healthier Tomorrows
Client: Dexcom
Agency: Marcus Thomas LLC

Tanishq USA - India wali Diwali Campaign
Client: Tanishq USA
Agency: Asheria Marketing

 

Best New Brand/Product Launch

eos Harshest Critics Body Wash Campaign
Client: eos Products
Agency: Mischief @ No Fixed Address

From The World's Biggest Kid: Shaq Teams With Hershey to Launch Shaq-A-Licious Gummies
Client: The Hershey Company
Agency: RMG

Kohler's Anthem+ Shower Asks, When You Take A Shower, Where Does Your Shower Take You?
Client: Kohler Co.
Agency: PMG

 

Best Purpose-Driven Campaign

Blood Cancer United: Modernizing A Legacy Brand to Meet Patient Needs
Client: Blood Cancer United
Agency: Jones Knowles Ritchie

GSK and Lifetime Present Pretty Hurts, A Lifetime Original Movie
Client: GSK
Agency: Chandler Chicco Agency

Sensory Overload
Client: Haleon
Agency: Publicis LeOne

 

Best Use of Retail Media Networks

AI Transformation in Offsite Retail Media for New Buyer Growth
Client: Kimberly-Clark
Agency: Publicis

Converting Reach Into Revenue with In-Store Activation
Client: Mondelez International
Agency: Vayner Media

eos Omnichannel Holiday Campaign
Client: eos Products
Agency: Roundel

 

Data-Driven Marketing

Army Marketing Cloud: Personalizing Recruitment
Client: US Army
Agency: Team DDB

Pottytunities
Client: Angel Soft
Agency: Grey

Stouffer's "When The Clock Strikes Dinner" Campaign
Client: Nestlé
Agency: VML

 

Experiential Campaign

Superx30 Bowl
Client: Verizon
Agency: Momentum Worldwide

UBS House of Craft
Client: UBS
Agency: Prophet Brand Strategy

Weird Looking Stools
Client: Georgia Center for Oncology Research and Education
Agency: Chemistry

 

Gaming and eSports 

Gamerhood 4
Client: State Farm
Agency: Infinity Marketing Team

HP LEVEL: Reforge
Client: HP
Agency: Infinity Marketing Team

Lords of the Fallen II: Tattoo Sanctum
Client: CI Games
Agency: Jack Morton

 

Influencer or Creator-Driven Campaign

HEINZ Verified: The Sign of a Great Restaurant
Client: Kraft Heinz
Agency: QYOU Media

Made with Lenovo Yoga
Client: Lenovo
Agency: Superheroes

Pixel Personified
Client: Google Pixel
Agency: Live Nation

 

Local, Regional, or Market-Specific Marketing

HEINZ Verified: The Sign of a Great Restaurant
Client: Kraft Heinz
Agency: QYOU Media

Hell Is Real "Billboard"
Client: Gold Star
Agency: Marcus Thomas LLC

Project Triple Play
Client: Edmunds
Agency: Six26

 

Multicultural or Lifestyle Segment Campaign

A BEV Story, Starring the bZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

Cheez-Fitz
Client: Cheez-It
Agency: Weber Shandwick

Tanishq USA - India wali Diwali Campaign
Client: Tanishq USA
Agency: Asheria Marketing

 

National Consumer Brand Activation Campaign

Pottytunities
Client: Angel Soft
Agency: Grey

Stouffer's "When The Clock Strikes Dinner" Campaign
Client: Nestlé
Agency: VML

Tillamook Butternaise Launch: Turning A Cultural Debate Into A Viral Sell-Out
Client: Tillamook
Agencies: Allison Worldwide, Leo Chicago

 

Seasonal or Holiday Campaign

Scream for Reese's
Client: The Hershey Company
Agency: Flywheel

This Summer, Drive to Europe
Client: Wyndham Hotels & Resorts
Agency: Havas Media Network North America

WICKED COCKTAILS STRAIGHT FROM OZ
Client: Pernod Ricard
Agency: Arc Worldwide

 

Small Budget, Big Impact

Green Heart Fridays
Client: Arthritis Foundation
Agencies: Mower and BRG Communications

Ryan Trahan's "50 States in 50 Days"
Client: ALSAC/St. Jude Children's Research Hospital
Agency: N/A

The Next Responders
Client: Carhartt
Agency: Mower

 

Social or Mobile Campaign

Mentos Re-Freshmaker
Client: Mentos
Agency: Highdive

Remix the Jingle
Client: State Farm
Agency: Infinity Marketing Team

Vanguard Cash Plus Boost Campaign
Client: Vanguard
Agency: RED @ Vanguard

 

Sports and Sponsorship Campaign

Nike - So Win
Client: Nike
Agencies: PMG, Wieden+Kennedy Portland, Billups OOH, Initiative

Superx30 Bowl
Client: Verizon
Agency: Momentum Worldwide

TVLIKELEE
Client: Samsung Electronics America
Agency: Weber Shandwick

 

Spotlight Categories

The below Spotlight Categories are being reviewed and scored by the REGGIE Brand Catalyst Grand Jury, and will be announced at the REGGIE Brand Catalyst Awards Gala. 

• AI-Powered Creativity

• Best Brand Repositioning or Evolution

• Best Creative Effectiveness

• Best Long-Term Brand Building Program

 

Specialty Categories

These specialty categories are being reviewed and scored by a specialty group of jurors, and winners will be revealed at the REGGIE Brand Catalyst Awards Gala.

• ANA SEEHER GEM

• USPS Gold Mailbox Award