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This! Is How Live Commerce is Driving Business Growth for The Fresh Market
Category
Experiential Marketing (Virtual Events)
Description
Winner Status: Bronze
Client/Brand: The Fresh Market
Agency: N|A
Headline:
Across every single KPI, The Fresh Market’s Firework-powered Shoppable Video & Live Commerce campaigns are redefining live shopping and ecommerce.
Campaign Summary:
After 40 years in business, The Fresh Market—a specialty grocery chain—wanted to reach an untapped audience with the potential to drive new business to its stores through eCommerce. The company tapped into where this audience shopped using short and long form shoppable videos, and the results were astounding.
Team Credits:
Cassie Mabe, eCommerce Manager - The Fresh Market
Kevin Miller, Chief Marketing Officer - The Fresh Market
Kathleen Smith, Director of Digital Marketing - The Fresh Market
Patrice Molnar, Director of Communications and Public Relations - The Fresh Market
Ryan Matheson, Social Media Manager - The Fresh Market
Hayli Bruffey, Social Media Community Management Specialist - The Fresh Market
Additional Contributors:
Firework
Winner Status
- Bronze