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Rest in Peace, Choco Taco
Category
Small Budget Brand Activation Marketing (Overall Budget Less than $500,000)
Description
Winner Status: Gold
Client/Brand: Klondike (Unilever)
Agency: Edelman
Headline:
When the Choco Taco discontinuation went viral, we won back consumers and headlined the cultural conversation by putting a twist on the famous Klondike jingle.
Campaign Summary:
When the Choco Taco discontinuation news hit, public backlash was quick and severe. We took back the narrative by putting a twist on the iconic Klondike jingle to ask, “What Should WE Do with the remaining 912 Choco Tacos” and turning the most hateful social comment into our hero moment.
Team Credits:
Tracy Shepard-Rashkin, Senior Brand Manager - Unilever
Jess Erb, Brand Manager - Unilever
Jena Sussman, Senior Manager, Public Relations & Influencer Engagement - Unilever
Annie Malknecht, Associate Brand Manager - Unilever
Andrew Simon, Global Creative Director - Edelman
Jesse Suchmann, Executive Creative Director - Edelman
Hira Gomes, Senior Art Director - Edelman
Keren Kazam, Executive Vice President - Edelman
Carly Serrano, Senior Vice President - Edelman
Sam Hofstetter, Senior Vice President, Social Strategy - Edelman
Marissa Cassinelli, Vice President - Edelmam
Alicia Cabral, Vice President, Executive Producer - Edelman
Marissa Redling, Senior Account Supervisor - Edelman
Nate Millado, Senior Producer - Edelman
Additional Contributors:
The VIA Agency
Ustudio
Winner Status
- Gold