Winner Status: Gold

Client/Brand: Microsoft Xbox

Agency: tripleclix

Headline:
While this partnership was one of the most unexpected collaborations, the consumer response was astonishing; garnering over 122 pieces of earned creator content, 369 media placements, and 4+ billion impressions.

Campaign Summary:
Play the palette! Xbox partnered with the world’s leading nail polish brand, OPI, to create the first ever Xbox-inspired palette for Spring2022. The collection was released in over 33 countries, brought OPI into the world of gaming (literally), and invited everyone to play and express their creativity through nail art.

Team Credits:
Marco Waltenberg, Director, Xbox Global Partnerships - Microsoft Xbox

Jenny Miller, Global Partnerships - Microsoft Xbox

Jen Renwick, Project Manager - Microsoft Xbox

Kate Fisher, Sr. Marketing Manager at Xbox - Microsoft Xbox

Michael Wolf, Senior Marketing Manager - Microsoft Xbox

Katie Jerauld, Global Product Marketing Manager, Halo - Microsoft Xbox

Lindsay O’Connor, Partnerships & Licensing, Forza Franchise - Microsoft Xbox

Jill Bartoshevich, OPI Global Marketing Director - Wella Company

Rekishia Jessup, Senior Vice President Global Marketing, OPI - Wella Company

Sreejita Juergens, Director, Global Trade Marketing - Wella Company

Chris Erb, Founder, Partner - tripleclix

Jennifer Erb, Partner - tripleclix

Scott Rouse, Director of Partnership Marketing - tripleclix

Kassandra Horn, Account Director - tripleclix

Lauren Suppini, Account Manager - tripelclix

Additional Contributors:
Wella Company

CMM PR

Assembly Media

Ayzenberg