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Xbox + OPI Spring Collection
Category
Gaming or eSports Marketing
Description
Winner Status: Gold
Client/Brand: Microsoft Xbox
Agency: tripleclix
Headline:
While this partnership was one of the most unexpected collaborations, the consumer response was astonishing; garnering over 122 pieces of earned creator content, 369 media placements, and 4+ billion impressions.
Campaign Summary:
Play the palette! Xbox partnered with the world’s leading nail polish brand, OPI, to create the first ever Xbox-inspired palette for Spring2022. The collection was released in over 33 countries, brought OPI into the world of gaming (literally), and invited everyone to play and express their creativity through nail art.
Team Credits:
Marco Waltenberg, Director, Xbox Global Partnerships - Microsoft Xbox
Jenny Miller, Global Partnerships - Microsoft Xbox
Jen Renwick, Project Manager - Microsoft Xbox
Kate Fisher, Sr. Marketing Manager at Xbox - Microsoft Xbox
Michael Wolf, Senior Marketing Manager - Microsoft Xbox
Katie Jerauld, Global Product Marketing Manager, Halo - Microsoft Xbox
Lindsay O’Connor, Partnerships & Licensing, Forza Franchise - Microsoft Xbox
Jill Bartoshevich, OPI Global Marketing Director - Wella Company
Rekishia Jessup, Senior Vice President Global Marketing, OPI - Wella Company
Sreejita Juergens, Director, Global Trade Marketing - Wella Company
Chris Erb, Founder, Partner - tripleclix
Jennifer Erb, Partner - tripleclix
Scott Rouse, Director of Partnership Marketing - tripleclix
Kassandra Horn, Account Director - tripleclix
Lauren Suppini, Account Manager - tripelclix
Additional Contributors:
Wella Company
CMM PR
Assembly Media
Ayzenberg
Winner Status
- Gold