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IHOP’s First-Ever Loyalty Program, the International Bank of Pancakes
Category
Loyalty, Rewards or Retention Marketing
Description
Winner Status: Bronze
Client/Brand: IHOP, Dine Brands
Agency: DeVries Global
Headline:
IHOP Surpasses Loyalty Program Signups KPI by 120%, with over 3.3M Signups in Under 6 Months.
Campaign Summary:
The International Bank of Pancakes case study showcases a 360 integrated marketing campaign approach for the launch of IHOP’s first ever loyalty program. Key elements include talent partners, social media campaigns, influencers, and a refreshed app website, just to name a few.
Team Credits:
N|A
Additional Contributors:
N|A
Winner Status
- Bronze