Winner Status: Gold

Client/Brand: Bar-S Foods

Agency: Heart & Soul Marketing

Headline:
In 2022, Bar-S increased YoY sales +23% and improved all key brand health scores on top of our successful 2021 campaign by tapping into pop culture, music and nostalgia.

Campaign Summary:
We built upon the success in 2021 by continuing to push Bar-S as a value brand their consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic 90s hip hop track.

Team Credits:
Melanie Carrasquillo, Brand Manager - Bar-S Foods

Ricardo Garcia, Vice President of Marketing - Bar-S Foods

Matt Moore, Chief Creative Officer - Heart & Soul Marketing

Sam Wareham, Copywriter - Heart & Soul Marketing

Hannah Heisler, Art Director - Heart & Soul Marketing

Heather Eichele, VP - Account Services - Heart & Soul Marketing

Brody Casper, Senior Account Executive - Producer - Heart & Soul Marketing

Lou Long, PR & Influencer Specialist - Heart & Soul Marketing

Will Everett, Social Strategist - Heart & Soul Marketing

Jaimie Beazer, Senior Graphic Designer - Heart & Soul Marketing

Marco Carcamo, Graphic Designer - Heart & Soul Marketing

Camilla Innes, Director of Strategy & Insights - Heart & Soul Marketing

Additional Contributors:
Knock it Out Music

Small Red Cape Productions

Sheffield Creative