Winner Status: Silver

Client/Brand: HP, Inc.

Agency: Infinity Marketing Team

Headline:
HP’s groundbreaking sustainability story — REGEN — mesmerized thousands at Coachella, billions via social media and raised funds for its sustainability partner through a record-setting NFT auction.

Campaign Summary:
Expressed through the mesmerizing artistry of 10 world-renowned artists and musicians, HP created a groundbreaking activation that showed the transformation from a barren Earth to abundant greenery. It captivated Millennials and Gen Zers at Coachella and across the world, raising awareness on sustainability and funds for the Arbor Day Foundation.

Team Credits:
Danielle Jones, Brand Manager - HP, Inc.

Kailene Horlitz, Head of Events - HP, Inc.

Aki Martin, Head of Marketing, North America - HP, Inc.

Tanya Kruszona, Marketing Manager - HP, Inc.

Ester Chiachio, Director of Events - HP, Inc.

Pedro Ferreira, Senior Creative Director - Infinity Marketing Team

Michael Chen, Account Director - Infinity Marketing Team

JJ James, Creative Director - Infinity Marketing Team

Stephanie Cota, Campaign Manager - Infinity Marketing Team

Haley Keim, Creative Director - Infinity Marketing Team

Jesse Andrews, Production Manager - Infinity Marketing Team

Max Modica, Creative Manager - Infinity Marketing Team


Additional Contributors:
Media Monks

AEG Worldwide

Odesza, LLC.

Gravity Productions

360artpro, LLC.