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Liquid Billboard
Category
Local, Regional or Market Specific Marketing
Description
Winner Status: Gold
Client/Brand: adidas
Agency: Jack Morton and Havas Middle East
Headline:
Our stunt sparked a conversation around body positivity that rippled through regional and global media with 295M reach and $1.35M earned media in 60+ countries.
Campaign Summary:
We created the world’s first swimmable billboard, inviting women to dive in to become the stars of the campaign and see themselves celebrated regardless of shape, ability, ethnicity, or religion. We turned our audience into brand ambassadors to show off adidas’ new inclusive swimwear collection.
Team Credits:
Additional Contributors:
Winner Status
- Gold